Dove has launched a line of “Pro-Age” products to set themselves apart from all the “anti-aging” ointments on the market. Dove marketing director Kathy O’Brien told Natasha Singer of The New York Times: “We are not saying turn back the hands of time, or stop aging, or look 10 years younger. We are saying embrace the age that you are and make the best of it.”
Here’s the latest Pro-Age TV commercial. Pretty fabulous, don’t you think?
Here are my chattering thoughts on the subject: If you’ve got the time and the money to get a face lift, or an eye job, or a skin peel, first use that time and money to go on a spiritual retreat where you can eat wisely, meditate, exercise, drink more water, read poetry, and listen to beautiful music.
Then look in the mirror, and tell me how you look, and feel. Spiritual well-being is all that matters. Forget the rest, do good work, and surround yourself with people who understand what real beauty is.
posted March 1, 2007 at 11:32 pm
IMHO, I believe that women (and men) need only to have plastic surgery when whatever needs fixed is a health problem. (Nose job = deviated septum, or injuries or deformities incurred in an accident, birth, etc.) What I think looks absolutely ridiculous is a person who has been botoxed, eye or face lifted to extremes. (Paging Phyllis Diller or Priscilla Presley…)
posted March 2, 2007 at 1:40 pm
What a blessing: both the commercials and your advice about spiritual well-being. I will definitely support Dove in their pro-age efforts by using their products.
posted March 2, 2007 at 2:13 pm
I use my spirituality to uplift me every single day..Some days it doesn’t always work as well as I’d like it to but it gets me through each day regardless. I thank GOD..
posted March 3, 2007 at 3:25 am
Lovely commercial but it was sad to watch the reactions of the women saying they could not (or believed that others could not) accept the reality of these beautiful older women. I belive in some ways, men are more accepting of us and our imperfections than we women are of ourselves and each other.
posted March 7, 2007 at 3:56 am
I’m late weighing in on this but . . . As I’m now inthe final throes of my thirties, I’ve been giving some thought as to HOW I want to age rather than trying to defeat or conceal it. I’ve become a bit sensitive to the term “anti-aging,” as though aging is a condition like cancer, to be prevented or fought. I surely hope this Dove’s “Pro-Aging” message catches on to our culture as a whole. As I approach mid-life, I have decided to embrace my years and all that they brought me. I’m choosing a pro-age attitude as I face the next half of my life. Surely, I haven’t traveled life’s road this long only to seek out ways to hide proof of the journey!
posted September 6, 2007 at 3:37 pm
Frankly I am 38 and I don’t want to look like I am 20. I have a daughter that is 15. I want to look like I had a good life. I am looking forward to my forties. Head on. I just quit smoking and I have started taking care of me for a change. I don’t want to hide where I’ve been or how far I have come. I am proud of it. Go Dove!
posted September 6, 2007 at 7:05 pm
i am 52..i have 4 grown children.7 grandkids..i am separated from my husband…4 a while i was seeing only my imperfections…not a perfect body by any means…boy what a bit of plastic surgery could do for me…implants, liposuction, colligen for my lips, new teeth, laser surgery for my eyes, got two flat feet, stretch marks from here to kingdom come, a flat ass, , but who needs all that stuff? I CAN WALK AND TALK AND LAUGH AND SEE MY KIDS AND GRAND KIDS..my heart cant see my flat feet or my flat chest,my smile cant be bought,For sure it’s ok to look our best.But what about he child that cant eat,cant see,cant walk,cant talk,we spend thousands of dollars on fake beauty.lets get real..