Crunchy Con

Today's upchuck opportunity

Tuesday June 27, 2006

Hey gang, here's your one-stop online shop for "Biblically-based 'Superman Returns' materials."

Look, I'm all for examining popular culture from a religious angle, and I look forward to reading the discussions we'll all be having about Christian metaphors in the new Superman film. But I have a pretty good idea that this particular thing is about nothing more than selling a movie by crassly piggybacking it into Sunday worship. What do they want pastors to do, show clips during Sunday services? It's creepy as hell that this Hollywood Jesus site is so blatantly trying to co-opt worship for the sake of selling a movie to Christian audiences. What, do they figure that marketing Christ is not that much different from marketing a Christ figure in a Hollywood movie? Come on, Christians -- resist this crap!
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Comments
cs
June 27, 2006 7:15 PM

I can see using "Passion" or "Da Vinci Code" materials.

But Superman?

Okay as an illustration, perhaps, but is there really a market for this?>

David J. White
June 27, 2006 9:29 PM

Somehow I can't imagine that Jerry Siegel and Joe Shuster would be too happy to learn that their creation is being marketed as a Christ figure.

I'm sure that somewhere there is a pastor who would go for this. Nothing is too strange but that someone, somewhere would snap it up.>

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About Crunchy Con

Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.

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