Satisfectellent -- not!
Friday July 28, 2006
You know what I want to have a Two-Minutes Hate over? The stupid new ad campaign from Snickers.
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About Crunchy Con
Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.
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Good candy bar.
Dumb marketing campaign.>
The D.C. metro is currently doing an campaign of made-up words that describe obnoxious things people do on the metro. For instance "Escalump" defined as someone who stops dead at the bottom of the Escalator and causes everybody else to have to stop too...
Snickers Bars are fine just as they are -- no made-up words required.>
Does Snicker's even need to advertise anymore? There pretty much an institution.>
They're scrumptrillescent!>
I always figured that the reason for advertising campaigns to use made-up words was that they could copyright them, which I don't think you can do with real words in the language.
I remember a few years ago some beer company came out with a beer called "Artic Ice". At first I thought that this was just an example of illiteracy and idiocy on the part of the marketing people. Then, on second thought, I realized that it was actually clever. I'm sure there are a lot of people who never noticed that the label said "Artic" rather than "Arctic", and by using a made-up word (and I think a deliberate misspelling could probably count as a made-up word) they could probably copyright it, which they might not have been able to do with "Arctic Ice", which is arguable a normal phrase. That's my thought, anyway.>
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