Crunchy Con

Baby Einstein rots your brain

Tuesday January 23, 2007

I hate this convention of SOTU addresses in which the president has to put heroes and other worthies in the audience to call the public's attention to their goodness, as part of the speech. Good grief, could you imagine Churchill or Roosevelt stooping to such Oprah-style pandering? I suppose it's mostly harmless, but one of the chosen ones tonight cheesed off my crunchy-con self. The president singled out for special praise Julie Aigner-Clark, the Baby Einstein genius who made millions playing off American parental anxiety about their children, and encouraged them to think that introducing little bitties to TV watching early is actually going to make them smarter. Here's what her bio page on the Baby Einstein site says:

Today, The Baby Einstein Company has become a world leader in infant developmental media products and was acquired by The Walt Disney Company in November 2001.


Infant developmental media products. Git a rope. She's a villain, if you ask me. But kind of a babe, yes?
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Comments
watsy
January 25, 2007 4:22 PM

Stefanie,

Great thoughts. I agree that most toys are wasted on toddlers and babies.

Parents really need to relax. Einstein videos became popular because parents are so driven to see their kid excel and be the best. I really feel sorry for a lot of kids today.>

David J. White
January 25, 2007 7:49 PM

Yes, as someone said, many parents today think they live in Lake Woebegon, where all their children are above average.>

Anon
January 25, 2007 8:18 PM

"Bonk" is a tern used my endurance athletes - mainly cyclists - that indicates one has completely run out of fuel. For example, "I bonked on the ride yesterday.">

Sherp
January 26, 2007 4:19 AM

I suppose you could "bonk" if the "boink" was particularly exerting. Some of us aren't endurance athletes, ya know.>

David J. White
January 26, 2007 4:18 PM

Hmm, interesting. I've only heard "bonk" as a synonym for "hit".>

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About Crunchy Con

Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.

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