Crunchy Con

As goes the Hummer, so goes America?

Saturday July 12, 2008

Categories: Consumerism, Culture

Matthew DeBord defends the totemic Hummer as essential to the American Way of Life. Excerpt:


GM has hinted that, alternatively, it may convert the gas hog to hybrid status. But that would be like putting Rottweilers on a diet of celery and watermelon ("Let sip the dogs of war!"). The whole point of the Hummer is that it chugs fuel, and chugs it proudly, devoid of any sort of neurotic preoccupation with gloomy prophecies of Peak Oil or gas at 10 bucks a gallon.

And here is where its symbolic fortitude is most threatened: For American life to work, the illusion of endless abundance must be maintained. Sure, we must adapt to a future of less-abundant natural resources. Our vehicles will need to become radically more efficient. But we require vestiges of the old dream to sustain our national optimism, which in turn nourishes our national character.

This is what GM owes us, and what the company owes itself -- a ridiculous machine crammed with emotional content, the sort of contraption that Detroit has always done well but increasingly seems to have decided it is incapable of ever doing well again. What GM must remember is that, as much as competitors have altered they way we think about what we drive, it's depressing to contemplate a future filled with dreary transportation appliances. Here and there, the grandiose legacy of a country in love with freedom of movement must be celebrated, even as we figure out new and more efficient ways to get around. Now, more than ever, we need Hummer, in all its defiant, obnoxious, thoroughly American glory.

We have to live beyond our means, and obnoxiously so, in an F-U way, or we aren't truly American. Wow. I agree with C., the reader who sent me this link: "I know [this essay] is partly tongue in cheek, but boy does this guy show some of the problems with Americanism."

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Comments
John E.
July 12, 2008 2:52 PM

Hey Rod, check this out:

http://news.yahoo.com/s/ap/20080712/ap_on_re_us/odd_rolling_of_the_bulls;_ylt=Ao_lhciw8No03EhaJuztM3Os0NUE

Roller girls give chase in La. version of bull run

NEW ORLEANS - It's the running of the bulls, New Orleans style.


Hundreds of men, women and children, most in white with red scarves around their waists and red bandannas around their necks, gathered outside a French Quarter bar Saturday morning to be chased down Bourbon Street by members of New Orleans' roller derby league.

"Roller skates and a stampede through the Quarter — what could possibly go wrong?" said accountant Jason Medonia.

The run, in its second year, featured 33 roller girls in horned helmets from teams with names like Confederacy of Punches and Crescent Wenches.

stefanie
July 12, 2008 3:41 PM

mdavid: The "consumer" ideal is a brand new thing, not historically "American" at all, and it has ensured our cultural demise.

That's true - I blame the 1920s (with the "professionalization" of housewifery, for instance) to get the ball rolling, and the post-WW II period to sink it in the corner pocket.

Caroline
July 12, 2008 4:10 PM

"I burn my candle at both ends;
It will not last the night;
But oh my foes and ah my friends,
It gives a lovely light!

Edna St. Vincent Millay

mdavid
July 12, 2008 4:43 PM

Carloine, It gives a lovely light!

Debatable.

armchair pessimist
July 13, 2008 8:38 AM

Isn't there some fish--maybe a shark--that must always keep moving because if it ever stopped it would drown?
That's us.

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About Crunchy Con

Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.

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