Onward and upward with consumerism in these Late Roman Empire days:
With the ubiquity of pornography, the pelvis had already become a marketable area for modification, ranging from the Brazilian bikini wax to genital surgery referred to as vaginal "rejuvenation." Doctors have even coined a term for such genital "beautification": cosmetogynecology or cosmogynecology.The advent of the pelvic spa, however, takes body fixation to a new level, furthering the idea that there is no female body part that cannot be tightened, plumped, trimmed or pruned.
"Whether the marketing is pushing the women or women are pushing the marketing, I don't think anybody knows," Dr. Berenson said.

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Max Schadenfreude: I'm not sure cutting one's self down there just to look better is a good sign.
Doug: Why not? We men have had it going on for thousands of years.
Doug, you are scrotum deep in Semitic mythology. The Greeks deemed circumcision an abomination (well, they were never that adamant, being rational Greeks, but you get the idea). This is the essence of the Pauline indult. No mohels need apply.
And Max, in the same vein, the Greeks considered a lengthy prepuce aesthetic. So, "looking better" is a matter of whose gym you work out at.
That said, it seems to me that there is far too much emphasis on all this erotomania -- I agree with Rod in this. A chaque con son goût as I pointed out earlier. But on a pragmatic level, I am mystified why pendulous labia are thought aesthetically noisome, and a supererogatory clitoral hood escapes scorn. Quels cons, ces Américains.
"And Max, in the same vein, the Greeks considered a lengthy prepuce aesthetic. So, "looking better" is a matter of whose gym you work out at."
Roland, I'm not the one advoacting such thinking.
Max Schadenfreude: I'm not the one advoacting such thinking.
I apologize, Max, ineptly worded on my part. I didn't mean to imply that you were. I only wanted to add an ancillary point but I understand your point.
I agree with Rod. It used to be that a woman could feel that this private part of their bodies would be appreciated just as it was. Now apparently it is a region that needs its own haircuts, plastic surgeries, and other attentions before it is deemed good enough to present to a lover. The idea of a "spa" for this very intimate part of women's bodies is very distasteful in my opinion, and I think it does turn something sacred into something commercial.
I find the idea of a pelvis spa laughable, but I don't see that going somewhere to enhance the appearance of your groin is fundamentally any different than going to a barber for a haircut, a manicurist for you nails or a dentist to get your teeth whitened. They each focus on making a specific part of your body look its best. A woman isn't any more or less vain or "fixated" for getting a bikini wax than Rod is for trimming his beard.
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