Crunchy Con

David Brooks: The medium is the message

Friday August 8, 2008

Categories: Culture, Media
David Brooks finds that the broader culture has finally definitively caught up with Marshall McLuhan: But on or about June 29, 2007, human character changed. That, of course, was the release date of the first iPhone. On that date, media...
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Comments
Tony Sidaway
August 8, 2008 10:29 AM

This looks like the case of a medium becoming obsessed with itself. few bloggers mistake themselves for the whole of human culture, and their obsessions for those of humanity. Rod, if the people who shape your thought are other bloggers, you're losing touch. You're not a thought leader, but one of a number of people isolated on an island of self-regarding writers.

I've scarcely heard of the iPhone, don't know what Kindle is and don't know the names of the bloggers you mention. I don't think that makes me unusual, and I don't think you could make a serious, objective case that these are influential people. I read Richard Dawkins' stuff occasionally, and I he may be on the very of qualifying as an influential thinker. But the idea that the world is heavily influenced by the thoughts and statements of a small number of interconnected people is, to my mind, somewhat suspect. Think again, Rod.

Grumpy Old Man
August 8, 2008 10:50 AM

You went to J school?

I'm sorry.

Karen
August 8, 2008 10:59 AM

In thinking about your comments on having time to read everything and what you select to read therefore, I spot a paradox that I resolve differently (most of the time). Short of time, I like to wait until the issue is digested so I can get hold of a few long and thoughtful summaries of it. Of course, we are in different professions; no one is waiting anxiously to hear my thoughts on the world at large (thank goodness). I gave up cable news stations entirely (and I used to work at one) for daily papers and daily broadcasts, and it's even better if I can read about an event in the Economist. Even in the realm of opinion, I find that time is required for thought. This is why I think quality magazines will stay around, if online.

Ambitious Young Intellectual
August 8, 2008 11:13 AM

To the previous poster i would like to share my opinion. if you haven't heard of the iPhone, i suspect must be either over 50, or in a very closed academic circle. It has been all over the business world, the fashion circuit, not to mention technological discussions of all type. People that don't know about this gadget would probably be considered not 'in the know' of latest trends of many circles.

The bloggers mentioned i have never heard of either, not being a very avid blog reader myself. However, it is important to note that good bloggers are traded between friends just like good books are, and they do become fashionable. If they penetrate influential circles, they can effectively become influenctial.

I suggest to the poster start thinking about how many times history has been influenced by a small group of influential thinkers rather than the widely held opinions of a vast majority.

Please do excuse my poor english.

Scott Lahti
August 8, 2008 12:07 PM

I'd like to see a study regarding that proportion of those discussing McLuhan "knowingly" who know the actual title of his famous book, The Medium is the *Massage*:

en.wikipedia.org/wiki/The_Medium_is_the_Massage#Origin_of_the_title

David Brooks: "Inventors, artists and writers come and go, but buzz is forever...These tastemakers surf the obscure niches of the culture market bringing back fashion-forward nuggets of coolness for their throngs of grateful disciples."

For passages like that like that, sometimes only Dwight Macdonald will do:

"Parody is disarmed before such candor."

No, Our Mr. Brooks, history didn't change the day the MeMeMePhone appeared. It changed on two occasions.

The first was recalled famously by Virginia Woolf of her sister Vanessa (nee Stephen, like Virginia) Bell, of a scene in at the Bell's Fitzroy Square flat, c. 1907, when Lytton Strachey, "point[ing] his finger at a stain on Vanessa's white dress", enquired: ‘Semen?’" Woolf tells us she thought, "Can one really say it," and then "we burst out laughing. With that one word all barriers of reticence and reserve went down. A flood of the sacred fluid seemed to overwhelm us."

The other world-changer arrived fifty-five or so years later, as recalled by Philip Larkin (I first typed Roth! Mea gulpa - "Dr. Howard, Dr. Freud..." - after The Three Stooges) in "Annus Mirabilis":

Sexual intercourse began
In nineteen sixty-three
(which was rather late for me) -
Between the end of the Chatterley ban
And the Beatles' first LP.

Up to then there'd only been
A sort of bargaining,
A wrangle for the ring,
A shame that started at sixteen
And spread to everything.

Then all at once the quarrel sank:
Everyone felt the same,
And every life became
A brilliant breaking of the bank,
A quite unlosable game.

So life was never better than
In nineteen sixty-three
(Though just too late for me) -
Between the end of the Chatterley ban
And the Beatles' first LP.

Francis Beckwith
August 8, 2008 1:03 PM

Sorry David. But the world changed in the 14th century when William of Ockham offered us nominalism and shifted the center of gravity from the world of essences and natures with which the self must negotiate to the world of the self that creates and declares the meaning and existence of essences and natures.

Bob
August 8, 2008 3:24 PM

I'd like to see a study regarding that proportion of those discussing McLuhan "knowingly" who know the actual title of his famous book, The Medium is the *Massage*:

Not quite sure where you're going with that, Scott. But any such study would surely explain that McLuhan coined the expression "the medium is the message" years before the fortunate accident that produced the newer variant 'probe' "the medium is the massage."

Chapter one of McLuhan's best known work, Understanding Media, the Extensions of Man is entitled "The Medium is the Message" and that chapter, published in 1964, explores the original aphorism/probe in great detail.

And I think McLuhan would probably agree with Brooks' assessment of the iPhone.

Scott Lahti
August 8, 2008 3:44 PM

"Not quite sure where you're going with that, Scott."

No hairfine subtleties intended. Restated: random sample 100 people professing thumbnail recognition of McLuhan, ask them to fill the blank on his book title, "The Medium is the _______," - and see if more than 5 answer "Massage." It's an error of a sort quite common in our culture: similar misprisions abound among even the most culturally literate, and every reader will, I suspect, recall telling examples, whether a wincing Error of One's Own (me: guilty for too long myself on the massage/message title), since corrected without anaesthetic, or those pounced on from others...

McLuhan Prophecy
August 9, 2008 7:13 AM

McLuhan would observe this discussion with out a point of view!

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About Crunchy Con

Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.

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