Crunchy Con

The Divine Obama -- new McCain ad

Friday August 1, 2008

Categories: Democrats, Republicans
OK, this one is funnier than the celebrity one. Not great, but funny. The Moses part made me laugh out loud: I showed it to a couple of colleagues just now, and they thought it would hurt McCain. I don't....
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Comments
Nick the Greek
August 1, 2008 2:45 PM

Satire cuts both ways, though. The last McCain ad is already being spoofed on YouTube:

www (dot) youtube (dot) com/watch?v=4c-S48q8ZZE

rlb1961
August 1, 2008 2:48 PM

I loved it! The best part of it is, other than the appearance of Moses (Chuck Heston), it uses Obama's own words to demonstrate his apparent messianic complex.

This is an aspect of Obama's campaign that has long concerned me. When you have a campaign teaching volunteers to avoid discussing the candidate's positions on issues, but instead discuss how they "came to Obama", it takes on the feeling of a cult, not a political campaign. Some of his other statements just feed into that perception.

Reaganite in NYC
August 1, 2008 2:54 PM

Yes, it is a funny ad ... and it serves a purpose ... but only for now.

However, I think the McCain people will do their candidate a disservice if they go ON TOO LONG with this jocular approach. John McCain has accomplished an enormous amount in Washington, especially working across the aisle with Democrats (and, yes, even in ways that have annoyed the GOP "base"). He and his wife have raised a large brood, including a young orphan from south Asia whom they adopted from Mother Theresa as well as kids from McCain's first marriage.

How many Americans have adopted children from overseas -- on top of the ones they already have? What does this say about John and Cindy McCain? For them, the "ethic of life" is not merely a concept to bloviate about at a Pro-Life rally ... it is a way of life for them.

Then there is the untold story about the service and sacrifice of his two sons. There's been justifiable griping on this blog about the "chicken hawks" and the pro-war Washington politicians who wouldn't see their own children serve in the military. Well, both of McCain's sons are in the military: one of them is at a service academy (Annapolis?) and the other is in Iraq. This is a volunteer military, folks, and it says something about McCain and the way he conducts his life that his two sons would be willing to follow their Dad's lead and "put it all on the line" for the country.

How many Americans can say that about themselves or their chidlren?

Yes, it's the middle of summer, and these funny ads serve a purpose and certainly "fit the season" ... but McCain has a compelling story to tell and it needs to be told ... and told soon.

Daniel
August 1, 2008 2:56 PM

Who is the audience--beyond the conservative pundit class and other elites--for this ad? I mean, I realize viral messaging involves getting shills to broadcast your message and hope it catches on, but what are people supposed to think after that? Are average voters really obsessed with the whole Messiah meme as much as the pundit class?

Paul, hoping for a restored Nation
August 1, 2008 2:59 PM

I found it funny, McCain quoting Obama making fun of himself.

I also find it tragic that McCain's people feel that they need to satirize Obama's message of hope for our nation and the call for Americans to make the difference.

I laughed at the ad, but not because of Obama, but because McCain is only showing just how petty his campaign people are.

McCain's speach to the Urban Leage was filled with substance and more helpful to him than any of his ads. The ads show him as a whiner and name caller while his speaches tell of who he is and what he envisions for the country.

Erin Manning
August 1, 2008 3:01 PM

Not bad, but it needed a stronger ending. "Is he ready to lead?" is a good question, and one that definitely needs to be asked, but in the context of the ad it seemed like a non sequitur. I think that question should be the focus of its own ad.

Definitely agree that using Obama's own words to show the creepy-cult aspect of his campaign is a good move.

I also think that fairly soon the McCain campaign needs to publicize the differences between their candidate and Obama in regards to experience. It's arguably McCain's biggest asset; so perhaps this ad is meant as a prelude to that sort of focus.

alkali
August 1, 2008 3:08 PM

The liberal blogger Ezra Klein remarked the other day that the 2008 McCain campaign is starting to resemble the 2003 Dean primary campaign:

The Dean campaign was a lot of fun in early 2003. It was like the political version of the movie Big: One morning, all these activists and news junkies woke up to find that they had substantial control over a real presidential campaign! The result was a campaign strategy with a lot of joy and whimsy to it; I remember, in particular, when Dean spent $300,000 or so to run ads in Crawford, Texas. The Dean campaign wasn't going to win Texas, but mischievously running commercials in Bush's hometown would raise a few bucks, attract some buzz, and be a gas for Dean's supporters.

Long term, however, it wasn't an effective strategy. Among the Dean campaign's problems was that, as it inched ever closer to the nomination, it had to grow up. The maturity and savvy of their strategy had to equal their size. It didn't. And we're seeing the same problems in the McCain campaign. ... Stunts like this are cute, but they reflect the McCain campaign's broader problem: They just don't know what to do with their campaign. They don't know what message to offer, or advantage to play up, or attack to levy. They don't know how to counter the Obama campaign's capacity to control the new cycle and set their own narrative. Every day thus ends up being a new adventure, with a new message and a new take. That makes it a lot of fun, but it's not going to be enough.

This is more of the same. Being snarky is fun but it's not a reason for anyone to get out of bed and work for John McCain to be President.

Daniel
August 1, 2008 3:16 PM

I realize the McCain campaign has lost a lot of top staff, but it's hard to believe McCain is comfortable with the direction his handlers are taking him. McCain is a serious guy--but with a great sense of humor--and these aren't the ads of a serious politician. They are petty and bitchy and unserious.

Mike
August 1, 2008 3:22 PM

>> "True, they both have policy positions, but the most compelling thing about each of these candidates is his personal story."

BZZZZZ! WRONG!

This is only the most compelling thing to lazy journalists and the low information voters they serve.

Francis Beckwith
August 1, 2008 3:23 PM

This ad is the first salvo. You can't look at it as isolated from the overall McCain strategy: define Obama down. They understand the Democratic convention is in three weeks. After these ads have become fully embedded in the minds of most Americans, people are going to watch Obama's stadium speech with the McCain definition in mind. They will giggle. Think "lock box," Saturday Night Live, and Gore.

Remember what the daisy ad did to Goldwater: it defined him as a nut who can't be trusted with the bomb. The McCain people are doing the same thing to Obama with this ad: Barack is Joel Olsteen with a tan and a deep voice, a televangelist, ball of hot gas, motivational speaker, 3 am in the morning infomercial star. (This is, of course, untrue, given Senator Obama's obvious accomplishments. But, unfortunately, Obama's European tour and public comments did not help matters. I'm surprised that no one has called the phenomenon "Hoperah."

It's not about the ad; it's about the premises placed in the minds of the public. Even if one finds this ad "offensive," you will never, ever look at Obama the same. That's what they're trying to accomplish. I think it is brilliant.

Reaganite in NYC
August 1, 2008 3:24 PM

Paul, hoping for a restored nation: "I also find it tragic that McCain's people feel that they need to satirize Obama's message of hope for our nation and the call for Americans to make the difference."


What's tragic is that so many Democratic primary and caucus voters fell for this empty suit. This is not to condemn these voters but to castigate the wolves that would take advantage of this hunger for change.

Yes, these are funny ads, but more than amuse they serve as a gentle tap on the side of the head ... to shake many out of fruitless fantasizing so that we may all deal as a nation (and in adult fashion) with reality.

ChuckDFW
August 1, 2008 3:36 PM

You seem to approve campaigning at this level. Maybe you even PREFER to have the campaigns fighting over things like this rather than things like middle-class economics, education, a balance between govenment and corporate responsibilities, etc.

If so, I think this speaks volumes about the nature of your politics than almost anything else I've read from you. (And I know you're smart enough to deal with real issues, should you ever elect to do so!)

IOW, my friend, I think you are much more part of the problem than the solution.

But...that's my opinion and you asked.

Elle
August 1, 2008 3:40 PM

Obama is an arrogant fake. The ad is brilliant!

M.Z. Forrest
August 1, 2008 3:42 PM

In most pursuits in life, making the argument that something should be opposed because it is popular is not a strategy for victory. It is a particularly stupid argument when one is attempting to argue the target is elitist while you are one of the masses. Sarcasm is also a way to alienate people. I am also particularly struck at the willingness of 'religious conservatives' to whore out symbols of their faith in order to mock Obama.

classClown
August 1, 2008 3:48 PM


I used to play a lot of ball with a guy who just kept handing me my a**. I just couldn't get handle on him. After a while, since I had nothing else to bring to the game, I started clowning him. Telling jokes about his mother, etc. That got a LOT of laughs from the sidelines - and made him plenty mad - but he still beat me.

Good one, McCain. Too bad this contest isn't for the last comic standing

Reaganite in NYC
August 1, 2008 3:55 PM

M.Z. Forrest: "I am also particularly struck at the willingness of 'religious conservatives' to whore out symbols of their faith in order to mock Obama."


This blog already discussed whether mocking Obama's messianic pretensions is a form of blasphemy or not. Wasn't it last week that this came up? Perhaps you were absent that day, but I believe the general consensus was that the blasphemy is in PRETENDING to be messiah-like, not in the mocking of the would be messiah.

There was and is only one Messiah: Jesus, the Christ. Mocking Him is blasphemy. Pretending to be another messiah is blasphemy. Mocking those with messianic pretensions, however, is simply a fun method of truth telling.

Kirk
August 1, 2008 3:57 PM

Senator Obama reminds me of two people, but they aren't Paris Hilton or Britney Spears. No, I prefer sports analogies.

Obama reminds me of Michael Jordan and Tiger Woods: he exploded onto the national scene and he appears to dominate the political field in much the same way that Jordan dominated the basketball courts and Woods the golf course. On the other hand, Obama is completely untested. Rather than the battle-grizzled veteran and unquestioned professional champion (like, say, Brett Favre or John Elway), Senator Obama is more like the ace college quarterback and Heisman Trophy winner who was drafted number one but has never played a day in the Big Leagues (think Chris Weinke or Eric Crouch).

Francis Beckwith
August 1, 2008 4:01 PM

I still play a lot ball. There was one guy who sat on the sidelines and claimed he played for the Lakers and could kick my a**. In fact, he claimed that he was the Lakers' "community organizer." I told them I played ball in prison, and that's a much different "community . I challenged him to one on one in the townhall. But he turned me down, said he didn't want to play without his friends.

I then started telling everyone that this guy was blowing smoke, talking trash without scoreboard. So, he finally played me. I kicked his a**. I'm John McCain and I payed for this serve. :-)

Josh
August 1, 2008 4:04 PM

Below the hype? Behind it maybe. Terrible writing, sir.

Rawlins in Blunderland
August 1, 2008 4:16 PM

I agree that the use of Charlton Heston was a masterstroke. After all, who speaks more eloquently and appropriately about a man with one foot in the grave than one who recently died?

Muskrat
August 1, 2008 4:20 PM

It's not bad, but it presents a fundamental question. Is McCain joking around, teasing Obama, or is he serious that Obama is a megalomaniac with a messiah complex? The former makes McCain look like an adolescent, horseplaying around in the locker room. Hardly presidential. The latter is laughable and easy to debunk: one of the quotes used is badly out of context another was actually a joke Obama was telling on himself, and Obama actually has a great self-deprecating style when he wants to, and he can hit weirdo stuff like this out of the ballpark in the right setting.

In that respect the charge of is a little like the "Obama is a secret Muslim" meme. It sounds like a great rumor to spread -- Juicy! Short and punchy! Easy to remember! Appeals to the "bitters"! -- but when you start to look at it it falls apart so fast it doesn't go anywhere. In the end, I think McCain is still counting on getting a lot of slack from the press. His campaign has I'm sure already fielded questions about the ad, and already said something like "all in good fun." They seem to have forgotten that the next question is going to be "So, McCain is spening money to make locker-room jokes about his opponent? That's leadership? Are we electing a president or towel-snapper in chief?" Not only is that bad in general, but it will remind people of Bush's sense of humor, his nicknames, and how that attitude wore thin over eight years

alkali
August 1, 2008 4:26 PM

If the setup here is supposed to be that the voters will eventually see that Obama is an empty suit who is unable to discuss policy in an intelligent way, I'm not really sure how McCain delivers on that promise. McCain has certain advantages and disadvantages in this election, as does Obama, but fluency with policy talk is not an advantage that McCain holds over Obama.

PETROS
August 1, 2008 4:39 PM

Ummmmm. Reading about racism and religion in the book of Numbers the other day. So, let's see....if Obama is depicted as Moses, and Miriam and Aaron were contesting his leadership. Then they complained and God struck them with LEPROSY 'cuz they complained about Moses' Ethiopian wife(I am 'playing the race card' here). If I were McCain, I would look at my skin carefully over the next few days........

Doug Cramer
August 1, 2008 5:04 PM

This one is interesting. As an editor, I have to say that I dislike ads like this no matter who puts them out, because they take quotes out of a context that is much more interesting than any zinger quality they have by themselves. Take the "symbol of America" quote. The full context basically lays out that Obama recognizes that he is not being seen for who he is, but as a symbol. Well, that's part of the President's job description - to be a symbol. Not all, but part. So how about an interesting ad from McCain acknowledging the symbolic importance of the Presidency, and comparing the symbolism of his potential Presidency to that of Obama's?

No, instead we get "Is he ready to lead?" Great question. But a separate one from "Is he a symbol?" The ad presumes either/or; I want both/and - powerful symbolism and strong leadership.

Also, try this ad with the sound off. I see a lot of benign pictures of Obama that at the level of symbol make me think, "OK, this guy could work as a symbol of America." I don't even see a picture of McCain. Then I get a question, "Is he ready to lead?" Based on what the ad has shown me so far, I'm just as likely to say "Yes." to that question as I was at the beginning of the ad.

Finally, I suppose this is the latest evidence that McCain agrees wholeheartedly with the idea that this election is all about Obama.

Bless,
Doug

Leslie
August 1, 2008 5:50 PM

The Clintons tried to portray Obama as an egotistical, empty suit during the primaries and it backfired. I wonder if the same will happen to McCain? I agree that the messianic quality of Obama's speaking style is a little over the top but it resonates with many people.

steve
August 1, 2008 6:20 PM

Do Crunchy Cons even care about issues anymore? Why bother discussing oil prices, health care or foreign policy? The symbol quote is clearly taken out of context and totally changes its meaning. Obama lacks experience and is liberal. Fair game. How do people who claim to be Christians countenance such obvious lies?

Steve

Zoeitius
August 1, 2008 6:36 PM

I think the ad is an absolute riot and had to look twice to make sure it wasn't from the Onion.

Steve we do care about all the important issue, but we do break it up from time to time. And I say this as a ardent Obama supporter.

steve
August 1, 2008 7:07 PM

Exactly it was funny and perfect for an Onion ad. For what is supposed to be a campaign ad from a major party, it is just more of the excite the base stuff, while avoiding isues.

Steve

Mark in Houston
August 1, 2008 8:02 PM

It's a funny ad, but I don't think it's effective, except as preaching to the McCain choir. The Paris Hilton ad was better, because it was able to tie into the Obama as rockstar image, an image which has its shallow aspects. This ad, on the other hand, mocks Obama for being inspiring to a lot of people, and there are people out there who like Obama as a person and find him inspiring who might vote for McCain anyway because they prefer him on issues of experience and policy. This ad might turn away such people, because they'll see it as mocking them and as being generally disrespectful. Also, it has a snark from the peanut gallery aspect that may be amusing in some contexts, but not in a Presidential election.

ClassClown has a good point above. Sometimes trash-talking your opponent can get him off his game and cause him to make errors and lose a game he'd otherwise win. On the other hand, if he wins anyway, the trash-talker ends up looking worse, because he's not just a loser, but a graceless one. McCain should have stopped with the Paris Hilton ad.

Tony Sidaway
August 1, 2008 8:33 PM

That's a very funny and effective campaign ad. McCain's people are playing to the doubts of the swing voters, which is where the election will be fought.

AML
August 1, 2008 10:16 PM

You want FUNNY? Watch this:

"He ventured forth to bring light to the world""
http://www.timesonline.co.uk/tol/comment/columnists/gerard_baker/article4392846.ece

Why is it that these Brits are so much more literate, well-read, and witty than the rest of us?

James
August 1, 2008 11:43 PM

The lowest, despicable, detestable, and disgraceful, political ad I have even seen in my life. Shame on Senator McCain for using Moses, a beloved patriarch of the Judeo-Christian tradition, to denigrate Senator Obama. The connotation, suggesting that Senator Obama thinks of himself as a Messiah, is beyond all decency and civility and unprecedented in our modern political history.

GINA
August 2, 2008 3:02 AM

Judging from the trumped up outrage and indignation of Obama and his bloggers, over Senator McCain's Moses comparison ... I'd say that Senator McCain struck a nerve. It also shows that Obama is a pompous narcissist, who takes himself way too serious, and has no sense of humor. Besides, when someone walks like a duck, and quacks like a duck ... they shouldn't flip out when someone calls them a duck ... and, in this case of self Idolatry, and virtual worship by his followers, Obama puts Huey, Dooey, and Louie to shame.

J R Dittbrenner
August 2, 2008 5:33 AM

Ads?
To quote out of context is to have no context or content to talk about.
It would be a laugh if the two women and the studio sued for jumping their copyright.
Yes, the British are good at parody. It is unfortunate that the Republician Party is not a parody: The reality is trillions in debt, no energy policy, countries destroyed and millions of displaced humans and more sins lieth at its door.
And, on security, 9/11 was on their watch; there were warnings aplenty but Bush talked to God and made war and now a dollar buys a dime. You can't make a parodies out of that.
Sincerely, J R Dittbrenner

Readingbill
August 2, 2008 12:14 PM

Reaganite,

"This blog already discussed whether mocking Obama's messianic pretensions is a form of blasphemy or not. Wasn't it last week that this came up? Perhaps you were absent that day, but I believe the general consensus was that the blasphemy is in PRETENDING to be messiah-like, not in the mocking of the would be messiah."

I brought this blasphemy issue up last week, but the only apparent consensus is that it's all right for conservative Christians to use sacred images to mock a liberal for political gain, no matter what tortured logic is used to justify it. The whole Messiah motif is one being pushed by conservatives, not liberals.

Judging from the original conservative outcry against McCain's candidacy, Judas McCain would be a fitting metaphor, but no conservative Christian would dare go there.

Readingbill
August 2, 2008 12:24 PM

On second thought, Judas McCain - maybe conservative Christians would go there, if they already haven't.

ChuckDFW
August 2, 2008 12:38 PM

NOW, I get it! John McCain's gotten so old and cranky that he can no longer hide his jealousy of Obama.

Perfect explanation!

After all, McCain was only whispered to have fathered ONE black baby. Now there goes Obama fathering TWO and playing the 'black baby card.'

The nerve! How...how...UPPITY !!!!

(Hey. The topic was political humor, wasn't it!? And I did it without reference to anything that will affect our lives, didn't I!)

(Rod, you may use this idea without attribution.)

Tony Sidaway
August 3, 2008 1:39 AM

AML | August 1, 2008 10:16 PM

Why is it that these Brits are so much more literate, well-read, and witty than the rest of us?

Dammit I love to hear Americans salivating over us Brits. Makes such a refreshing change from those references to bad teeth.

Reader John
August 3, 2008 7:30 AM

Muskrat | August 1, 2008 4:20 PM sets up a false dichotomy: "Is McCain joking around, teasing Obama, or is he serious that Obama is a megalomaniac with a messiah complex?"

Obama is running a campaign to mesmerize, to enthrall people, because his rhetorical skills combined with present political circumstances make people want to believe. McCain's ad is neither teasing Obama nor seriously saying he's a megalomaniac. It's trying to disenthrall voters so they can contrast McCain's real accomplishments with those of Obama, whose accomplishments are listening well, talking very well, dodging many issues, and taking a far left position on the issues he doesn't dodge.

That's why Doug Cramer | August 1, 2006 5:04 PM is semi-wrong suggesting that McCain is tacitly conceding that the election is "all about Obama." It must be about taking Obama off the pedestal he has encouraged people to put him on ("see how wonderful He is! He even can poke fun at Himself!) until the election can be about experience and substance. As Flannery O'Connor said, to the deaf you must shout, and for the blind you must use bold and startling colors.

James | August 1, 2008 11:43 PM: Get a life! That was Charlton Heston, American Icon, not Moses.

John C
August 3, 2008 8:15 AM

McCain came to my hometown in the first stop of his get acquainted tour. The airfield at the navy base here is McCain field. Many of the National Guardsmen across the country have trained at Camp McCain in the middle of my state. His roots are here and his whole family has a tremendous history of service to our country. A good friend from college is running his campaign here.

I desperately wanted the opportunity to meet him and give just one bit of advice. But now I realize I don't have to. The advice is this: Do not make the same mistake that the first president Bush made when running against a young charismatic darling of the media. Attack him. Do not hit him with kid gloves, use brass knuckles. You can take the high road but you will lose. There is another Ross Perot lurking out there who will steal away just enough votes to give this guy the presidency. Call him to the carpet and expose him for what he is. That is how Ross Perot got his votes. If another Perot does not show up on the ballot, these voters might just stay home.

Your opponent has no resume, no accomplishments. He has spent his entire life positioning himself for the next highest position. Do not worry one bit about pissing off liberal Americans. They hate you and all conservatives with a venimous passion. The consevatives will rally around you in the end. Target the middle. Win the Ross Perot voters and you will win. And have some fun while doing it. Americans like a president with some swagger.

ChuckDFW
August 3, 2008 5:54 PM

FINALLY, someone in the media had the nerve to say what's been obvious to many, including those who remember the ad run against Harold Ford.

Kudos to David Gergen: "When McCain's camp calls Obama "The Messiah" and "The One", he's really calling him "upitty." I'm from the South, and we understand what that means. That's code." (not exact quote -- view video below)

It's the same wink and nod we've seen for years since Buchanan and Nixon's 'Southern strategy' worked.

Of course part of the whole gig is that since it's not obvious to everyone, that provides a certain deniability. Well, give me a break. We're talking about professionals engaged in national politics for the nation's highest office. If they did not know what they're doing on all these levels, then they're incompetent.

And if those raised in the South -- say Louisiana, for example -- claim not to recognize this immediately, then that's simply cooperating with the wink and nod OR having failed to absorb the surrounding culture they grew up in OR thinking that said culture can be glossed over by pretending it does not exist.

And let me add that, having read thousands of his words on many topics over the past four-plus years, I am quite sure that Rod Dreher is not in any way a racist, so don't read that into what I've written here. I may disagree with his politics, but it's plain to me that he holds all people to be equally God's children. (Hey, take a complement when you can get it!)

Here the video of Gergen on ABC's This Week: http://www.youtube.com/watch?v=VfXvK84MPqQ

video

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About Crunchy Con

Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.

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