Crunchy Con

"Mad Men" and false nostalgia

Thursday October 9, 2008

Categories: Conservatism, Culture
My Culture 11 column today defends "Mad Men" from critics who say it's self-indulgent Boomer sentimentality; rather, as I argue, it's a particular kind of American tragedy about the myth of the self-made man. It's a show that in some...
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Comments
Reaganite in NYC
October 9, 2008 9:18 AM

Rod, your essay is terrific. Great insights at several levels.

Watching "Mad Men" always makes me feel sad. Sad for the characters, of course, but also because it holds up a mirror to our culture of consumerism and to an economy that has been built on "manufactured demand." Advertising has been a key to that

Rod asks: "How do you unlearn the habits of the individualistic heart?"

The one and only answer, of course. is Christ. Prayerfully, daily, painfully, we all must struggle to "put on Christ."

John E. - Agn Stoic
October 9, 2008 9:43 AM

It's not the promised land, but rather a wasteland, a desert of dislocation and despair in which we've been wandering for over 40 years.

I'm ever more convinced that it is better to be a happy peasant than an agonized philosopher.

eaten recently, check
roof over my head, check
indoor plumbing, check
reasonably good health, check
happy marriage, check
steady job, check
bills paid, check
good friends, check
amusing hobbies, check

Yep, life is good.

stefanie
October 9, 2008 9:48 AM

... self-indulgent Boomer sentimentality...

I don't get it. "Mad Men" *isn't about boomers,* except perhaps the very youngest adult characters (and that's a stretch.)

"Mad Men" is good, too, because it gives the lie to the "wonderful, moralitic" fifties / early sixties, before that "evil sexual revolution ruined it all." The "office party" episode is a case in point. The women were virtual sexual "serfs" for the men (another good example - the Billy Wilder movie "The Apartment.") Sexual hijinks were fine as long as the girl was popping out of a cake, or bending over the boss's desk - out of sight, out of mind.

Rufus Thomas
October 9, 2008 9:57 AM

Rod,

Congratulations on an excellent essay. I've aleady passed it on to several friends. I think I speak for many readers of this blog when I say that we would love to see more from you on culture and less on politics.

As for the essay itself, I see *Mad Men* slightly differently than you do. For me the genius of the show is -- among other things -- the way in which it seems to deconstruct the artificial opposition between the Fifties and the Sixties or at least the way it conjures up a fictional world whose contemplation by viewers makes it easier for them to do so for themselves. It's hard for me to see how any of the characters on *Mad Men* are doing anything fundamentally at odds with the fully-formed Sixties or post-Sixties moral paradigm, in that, regardless of whatever social forms they observe, all of them are basically engaged on quests for individual self-fulfillment on individual terms. In that regard, the only difference between Don Draper in 1962 and Don Draper in 1972 will be the difference between a fedora and a mustache, the difference between martinis and cocaine. In other words, the signifiers will have changed, but the thing signified will be the same.

I also think it's worth noting how little different things are in 2008, how little different they will likely be in 2012 than they were in 1962 or 1972. If ever a commodity had Sterling-Cooper's fingerprints all over its face it's the Lightworker candidacy, soon to be the Lightworker presidency -- as pure or as impure a product, as sweet or as saccharine a confection of the advertising-industrial state and its citizen-subjects as one could wish for ... or wish not to have.

As we enter the Lightworker years and as *Mad Men* moves forward through the Sixties, it will be fascinating to see if the show continues to play the provocative role it has played in its first two seasons or whether it will decline into a would-be self-deceiving fairy-tale fit for the would-be self-deceiving fairy-tale that will be on offer every day in the news.

mdavid
October 9, 2008 9:58 AM

Rod, The most potent and destructive fantasies advertisers market are the related convictions that the self knows itself through its individual choices, and that it can reach fulfillment by choosing to purchase particular things or experiences.

TV itself - the ultimate "push" media - is the message here, and TV shows like Mad Men are themselves destructive fantasies, feeding the ego and more base emotional instincts. The irony here is the producers of this show have you pegged.

Conservatives, though, appreciate the fullness of "Mad Men"'s American tragedy, because we know what's really coming next.

The true American tragedy is that real people have bought into the TV media community and checked out of the real one. A little TV is like a little porn; soon, it effects the way one thinks about things, plus takes what little free time me have without us knowing it. From 1965 to 1995 we gained an average of six hours a week in added leisure time...and we spent them watching TV, allowing no time for family or community anymore. Manufacturing fantasy, indeed - it's better than real life!

It's not the promised land, but rather a wasteland, a desert of dislocation and despair in which we've been wandering for over 40 years.

Yep. Another thing I've noticed: sermons and essays are pulling more and more from TV every year. It's exponential growth, and there is a good reason for it: TV is one of the few shared experiences Americans have left (besides raw consumption of national products, especially processed food). It's where we get our creative ideas, where we do our thinking, where we find unity with our fellow man, where we learn the rules. It's where we live.

John E. - Agn Stoic
October 9, 2008 10:09 AM

The true American tragedy is that real people have bought into the TV media community and checked out of the real one.

As usual, mdavid reaches below the surface issues and grasps the essential truth of the matter.

I've missed your comments, mdavid. Hope to see you commenting more here.

Rod Dreher
October 9, 2008 10:09 AM

Stefanie: I don't get it. "Mad Men" *isn't about boomers,* except perhaps the very youngest adult characters (and that's a stretch.)

But that's the metacritique of the show, at least from the Right (e.g., Michael Brendan Dougherty's piece in Culture11). That it's a Hollywood fantasy showing how awful the Fifties were, and why the Boomer rebellion that emerged out of the Sixties was justified. You know, having to exaggerate the failures of the ancien regime to justify the crimes of the revolution.

But as Rufus says, amplifying or rather clarifying my point in the piece, the decadence of the Sixties had already set in; the only thing the "Mad Men" set had over the Boomers yet to come were better clothes and manners.

Mdavid: TV shows like Mad Men are themselves destructive fantasies, feeding the ego and more base emotional instincts. The irony here is the producers of this show have you pegged.

In what sense? If you're going to argue that all TV is immoral no matter what, and that it is impossible ever to watch anything on TV -- which, I suppose, is what you're arguing when you compare television to porn -- then I don't know that you have anything all that useful to say here. Aside from the news, "Mad Men" is the only show on TV we watch, and my wife and I do so after the kids are in bed. Forty-five minutes a week, that's it. It's very high quality drama. So is "Masterpiece Theater." I see nothing intrinsically wrong with adding televised programming to one's life, so long as it doesn't dominate one's free time. "Mad Men" is, to my way of thinking, a rather engaging exercise in understanding culture, morals and the sociology of our time. Nothing to apologize for in watching it.

Rufus Thomas
October 9, 2008 10:48 AM

mdavid,

Anyone who spends any time at all online -- let alone in comboxes -- forfeits his or her basis for being self-righteous toward those who spend any time at all in watching tv.

Every critique one might make against tv applies just as well to the web -- and to every other media.

Those who moderate themselves in all things -- including moderation -- will be just fine, even if they've spent some twenty-four hours of their lives watching *Mad Men* or much more than twenty-four hours reading *War and Peace* or listening to Bach or to the Beatles or doing whatever else that you yourself would rather not do.

Just Some Guy
October 9, 2008 11:07 AM

"The only thing the 'Mad Men' set had over the Boomers yet to come were better clothes and manners."

Don't underestimate the power and value of good clothes and manners!

Doug Cramer
October 9, 2008 11:23 AM

"It's not the promised land, but rather a wasteland, a desert of dislocation and despair in which we've been wandering for over 40 years."

Rod, it's statements like this that remind me how constitutionally different you and I are, despite shared ideology, lifestyle, and faith. I simply could never have written this sentence.

Yes, there have been terrible failings in our culture. But you're talking about the 4 decades you and I have walked the earth. Do you truly believe that our society has been a WASTELAND for your entire life? That dislocation and despair have been worse than they were at other points in our nation's history, like during the previous 40 years from the mid-20's to the mid-60's?

Everything you or I have ever encountered or experienced in our lives - the towns founded, babies born, books written, parks established, historical events achieved (fall of communism, man on the moon, first organ transplants, first black president - ok, that's a little premature ;-) - all of it is a WASTELAND?

I don't think this is melodrama on your part. It seems to be because you genuinely do believe that the accomplishments of our civilization during your entire lifetime do not even bring the scales to a "glass half full or half empty" point of reckoning. Rather, you believe that the bad so far outweighs the good that our civilization can safely be called a wasteland.

Me, I can't help but smile at the glory of being able to enjoy a morning cup of fair trade organic coffee I bought at the farmer's market I walk to from the folks who roast chilies in october while using the incredible new technology to communicate with a writer I admire in texas, along with all his other fans, before heading out camping. What a glorious civilization, despite all her failings!

Wasteland, indeed. If I truly thought that, I don't believe I'd be able to keep myself from the monastery, or the suicide lists.

Bless,
Doug

Derek Copold
October 9, 2008 11:37 AM

When I first saw the ads, I could see the territory the show was headed for: a darker version of Quantum Leap. Gene Healy had the best quote:

"It seems as though every. single. scene. is designed to reinforce the point that the past is another country, and one we ought to bomb."

I usually refrain from Boomer-bashing because it's not like Gen-X has a lot to brag about, but it is weird watching this anti-nostalgia in action. If you can say one thing about Boomers as a generation, it's that they have an outsize inferiority complex that can only be salved by trashing their parents.

Karen Brown
October 9, 2008 11:40 AM

When I think about the 'Boomer nostalgia' angle.. I think I understand what is meant.

It isn't that the characters (the main ones, at least) are Boomers, themselves. The oldest a Boomer would be in this show is 15, and I'm sure they aren't showing the teens for a reason.

But what this is, is what Boomers are (as are most people) most nostalgic about. Not their young adulthood. Certainly NOT their teen years (anyone but someone who was the homecoming queen/quarterback type want to go back to their teens?), but their /childhood/.

And showing what it was really like for people who didn't have their parents to do the worrying about what was really happening because they WERE the parents.

And since you can't go back to being a child, if you were to bring the 50's culture and lifestyle back, you wouldn't be 'the Beav', your life would be more like the people featured in Mad Men.

And who really wants to go back to that?

MI
October 9, 2008 11:55 AM

"I don't watch TV. It's a cultural wasteland filled with inappropriate metaphors depicting an unrealistic portrayal of life created by the liberal media elite." -- From "Babylon 5"

Rod Dreher
October 9, 2008 11:59 AM

"It seems as though every. single. scene. is designed to reinforce the point that the past is another country, and one we ought to bomb."

I think that's a very superficial reading of the program. Have you watched any of it, Derek? I'm not asking to be snarky.

Then again, I also chafed against the standard conservative critique of "Pleasantville," which most on the right read as a simplistic trashing of the 1950s. I think the truer meaning of that film was as a cautionary tale against the idea of Utopia. The message of that film is that you cannot separate the joy from freedom, and freedom is messy, and disordered, and requires the possibility of pain.

The film is, at its deepest, a kind of theodicy. The kids at the beginning of the film, remember, are living in the contemporary world, which is, yes, a wasteland. The film is clear about that. They have an escapist fantasy to go back to a time in the past when things were much more ordered. They get their wish, and discover that Utopia is impossible without destroying one's soul. When the film ends, back in the present, the present-day disorder is no less disordered or bad, but the protagonist's viewpoint has changed. He resolves to do what he can to love those put in front of him, and to repair the world insofar as he can, realizing that there is no such thing as Paradise.

I don't understand why conservatives had a problem with that message.

Derek Copold
October 9, 2008 12:28 PM

I think that's a very superficial reading of the program. Have you watched any of it, Derek? I'm not asking to be snarky.

I watched a couple of scenes, and they fit Healy's descriptions and what I anticipated.

Then again, I also chafed against the standard conservative critique of "Pleasantville," which most on the right read as a simplistic trashing of the 1950s. I think the truer meaning of that film was as a cautionary tale against the idea of Utopia. The message of that film is that you cannot separate the joy from freedom, and freedom is messy, and disordered, and requires the possibility of pain.

Sometimes a cigar is just a cigar, Rod, and Pleasantville was a simplistic trashing of the 50s. It wasn't about denouncing Utopia, it was presenting you with a dystopia, an unrealistic, insulting dystopia. It's a tiresome refrain in a lot Boomer works, where every awful little thing about the past is dug up and magnified beyond reality. So much so at times, you'd think the 50s were some sort of American equivalent to the 30 Years War. Think of the mindset that's compelled to do that. I don't remember movies in the 50s trashing the 30s generation or even previous ones. Yes, you have some critical films, but nothing with vicious condescension you have to put up with these days.

In a way, you can't blame the poor saps: look at what that generation did:
1. Fought WWII, Korea and established a strategy for winning the Cold War.
2. Created the greatest manufacturing economy ever, that allowed families to exist comfortably on ONE blue-collar income.
3. Put men on the moon.
4. Actually passed the Civil Rights legislation so many Boomers falsely take credit for.

What can the Boomers offer in response? Woodstock and some bitchin' movies. (And, yes, us Gen-Xers are less accomplished, so there it is.

To be sure, there are plenty of good criticisms of the fifties. Chronicles magazine had an issue dedicated to criticizing the decade, and it has the most disturbing cover art, too.

Larry WD
October 9, 2008 12:42 PM

"from critics who say it's self-indulgent Boomer sentimentality"

As already stated, these characters are not boomers.

"if you were to bring the 50's culture and lifestyle back, you wouldn't be 'the Beav', your life would be more like the people featured in Mad Men."

Not really, both are caricatures.

And I agree, that Rod is best on culture themes, that was the best part of your book.


Karen Brown
October 9, 2008 12:46 PM

I said 'more like'. Not so much that their lives were realistic...

But that they were adults IN that time.

Some of the nostalgia, in other words, isn't so much about the times, but the age the person was during the time, as well.

Larry WD
October 9, 2008 12:50 PM

I haven't seen all the episodes, but Don is such a pathetic man when dealing with his wife and adultery, but I find myself respecting him on some level. There's an episode where an older man has an accident and the other men in the office are joking about it. Don will have no part in it and confronts the men about it. I respect that. I just don't know why he's not consistent in other areas of life.

Connie Connie in Wisconsin
October 9, 2008 12:53 PM

"Surely conservatives don't want to be in the position of defending a social order that degraded women, subordinated blacks, marginalized Jews and shamed homosexuals into invisibility."

Uh, I'm not so sure about that, especially the last one, if those actions are what it took/takes to maintain a certain power structure. Actually, many of today's conservatives ARE in the position of defending just such a social order and its natural outcomes.

Rufus Thomas
October 9, 2008 1:06 PM

The right's utopia of choice is "the golden age," while the left's utopia of choice is "the brave new world."

I'm generally against utopian thinking, unless the utopia in question is one that's recognized self-consciously as such, as a "no-where" whose value is as an imaginative image of what it would be like for one's desires to be fulfilled.

That said, I think the right's utopian thinking -- its dreaming about "the golden age" -- is rather less destructive than the left's utopian thinking -- its dreaming about "the brave new world," if only because the right's utopian thinking can be *falsified* by historical hindsight, by the concrete evidence of actual historical experience, while the left's utopian thinking can *never* be falsified.

Communism, for example, did not turn out as those on the left who formulated it, promoted it, and supported it had intended it to. But nothing about the failure of communism or any grand project of the left has done a single thing to dissuade those on the left from engaging in more of the same utopian dreams of "the brave new world" that will magically emerge if only we behave like bulls in a cultural china cabinet smashing up every tradition that we've been handed down by a past full of people who were no less intelligent and no less righteous than we and in certain cases rather more so.

The coming Lightworker presidency will be the fullest fulfillment we've had of the dream with which the left has consoled itself since 1968. Will everything be a-ok if we just put a non-white, non-Middle-American, progressive child of the Aquarian Age -- a child "taught well" in the terms set out by Crosby, Stills, and Nash -- in charge of the country? Well, we're about to find out.

The only question is what will happen when the brave new world fails to transpire as it certainly *will* fail, just as all such utopias have.

Will we all be encouraged to pretend that it actually has? Will the failure be blamed on some rearguard conspiracy of "Christianist" and "rednecked?" revanchists? Will the "dream" be "deferred" until such time as a *homosexual,* *atheist,* and *female* non-white, non-Middle-American child of the Aquarian Age appears to lead us all toward the *really* brave and *really* new world?

The next few years will be interesting times.

I'd like to think that they'll be put-up-or-shut-up time for the left.

But I doubt that they will be on either count.

Matt
October 9, 2008 1:27 PM

Reganite, I'll have to disagree on the "The one and only answer, of course. is Christ."

Your point is completely valid as His life is a firm option to inspire, but it certainly is not the only one. Religion, or rather spiritual understanding, in general can provide some very powerful motivators to expanding one's self; but don't count out the rest of human understanding. On can break such behaviors through internal reflection not necessarily from spiritual guidance. It is my personal belief that we have a natural tendency to gravitate towards the cornerstones of moralistic principles which are typically attributed here in the west to Christianity.

Look across the globe and you'll see many civilizations developed with similar tennants to virtue. Buddhism, Brahmanism, Islam, etc. all share some very fundamental guidelines on how one should live and cultivate body, mind, and spirit. But beyond religion, I'll admit the area is gray when arguing how religion may or may not have affected non-religious people in positive ways. Such as a grown person who was raised catholic but does not identify with Catholicism may still carry the virtues taught at a very young age. Would she or he have gotten that education without the catholic influence? What if it was the influence of a different religion or spiritual philosophy, would there be major fundamental differences?

I think the recent economic difficulties may have some positive impact on humanity (read: western civ.) as people increasingly look for satisfaction beyond typical consumerism. What I've noticed in my community is some people learning that they get a lot more out of helping neighbors put a roof on a garage or volunteering at a homeless shelter than they would simply providing economic support for such things. Does religion typically embrace these ideals and offer a catalyst for charity and success? Of course.

It's certainly difficult and sometimes necessary to live a depressed existence (young children in certain situations); but I don't see any reason to maintain the status-quo simply to save face. Furthermore it doesn't mean you have to consent to it. Do what you think will make you happy. You have to at least give it a shot. As a financial conservative politically, I have a difficult time understanding why some social cons fear social change. It's completely inevitable and I don't think the (recent) expanse of socially acceptable perversions stems from a tendency toward "liberal" social acceptance. I think it's more fundamentally a lack of voluntary education on many levels and a lack of personal accountability. Many people never bother to learn that lesson. You can't be responsible for people who refuse to help themselves. The Christ knew that, the Bodhisattva's knew that.

Just my opinion.

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About Crunchy Con

Rod Dreher is an editorial columnist for the Dallas Morning News, and author of "Crunchy Cons" (Crown Forum), a nonfiction book about conservatives, most of them religious, whose faith and political convictions sometimes put them at odds with mainstream conservatives. The views expressed in this blog are his own.

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