Anthony Lane on "Bruno"

The title of Anthony Lane's review of "Bruno," Sacha Baron Cohen's gay Austrian mayhem-fest, is as perfect as perfect gets: "Mein Camp." The idea of reading the great Lane on Baron Cohen's latest comic outrage ought to fill you with glee. But "Bruno" bored Lane stiff; in his view, Baron Cohen is wasting his comic genius by having become an unimaginative bully who picks on easy targets. A telling excerpt:

How efficient, though, is embarrassment as a comic device? It's a quick hit, and it corrals the audience on the side of smugness; but its victories are Pyrrhic, and it tends to fizzle out unless held in by a plot--as it was in "Fawlty Towers," which, from its base on the English seaside, fathomed the most embarrassable race on earth. Baron Cohen, in exporting his japes, comes up against a people much less devoted to the wince. I realized, watching "Borat" again, that what it exposed was not a vacuity in American manners but, more often than not, a tolerance unimaginable elsewhere. Borat's Southern hostess didn't shriek when he appeared with a bag of feces; she sympathized, and gently showed him what to do, and the same thing happens in "Brüno," when a martial-arts instructor, confronted by a foreigner with two dildos, doesn't flinch. He teaches Brüno some defensive moves, then adds, "This is totally different from anything I've ever done." Ditto the Hollywood psychic--another risky target, eh?--who watches Brüno mime an act of air-fellatio and says, after completion, "Well, good luck with your life." In both cases, I feel that the patsy, though gulled, comes off better than the gag man; the joke is on Baron Cohen, for foisting indecency on the decent. The joker is trumped by the square.

"Brüno" ends appallingly, with a musical montage of Sting, Bono, Elton John, and other well-meaners assisting mein Host in a sing-along. Here's the deal, apparently: if celebrities aren't famous enough for your liking (Ron Paul, Paula Abdul), or seem insufficiently schooled in irony, you make vicious sport of them, but if they're A-listers, insanely keen to be in on the joke, they can join your congregation. Would Baron Cohen dare to adopt a fresh disguise and trap Sting in some outlandish folly, or is he now too close a friend? To scour the world for little people you can taunt, and then pal up with the hip and rich: that is not an advisable path for any comic to pursue, let alone one as sharp and mercurial as Baron Cohen. All his genius, at present, is going into publicity...