December Dilemma Watch 2007

December Dilemma Watch 2007

Lowes’ “Christmas Tree” Apology

posted by hrossi | 10:15am Wednesday November 28, 2007

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Lowes, the hardware mega-store, made an early December Dilemma appearance when its Holiday 2007 catalog advertised “Family Trees,” not “Christmas Trees.” The American Family Association, a conservative Christian organization, sent out an action alert to its members, prompting Lowes to email the chain en masse, and ask why the term “Christmas” is not used to describe the trees. “Lowe’s evidently did not want to offend any non-Christians, therefore they replaced “Christmas tree” with “Family tree.” Of course, if Christians are offended that is evidently ok,” the alert said.
Within days, Lowes responded, saying that the oversight was a “breakdown in its proofing process,” an editorial error that got missed in the catalog’s publication process. Lowes reassured the AFA that magazine and television advertisements, as well as print flyers, refer to the trees as Christmas trees.
A visit to Lowes’ website reveals that in some cases, they may be trying for a middle ground: this item description simply calls it a Saratoga Spruce Pre-Lit Tree, while a similar item listed here calls itself a Saratoga Spruce Pre-Lit Christmas Tree.



Previous Posts

All is Calm, All is Bright
As I bring this year's December Dilemma Watch to a close, I have to say that 2007 will not go down as a banner year in the history of the Christmas wars. There were no freedom-of-religion (or freedom-from-religion) lawsuits that grabbed national headlines, no flood of boycotts of major retailers be

posted 10:23:43am Dec. 24, 2007 | read full post »

No Christ in Christmas? Impossible!
Yesterday, CNN.com published this column by commentator Roland Wilson, in which he makes the argument that Americans should "return to traditional values, and end this ridiculous charade" of stripping Christmas of its religious meaning. To longtime observers of the December Dilemma, Wilson's essay a

posted 10:58:44am Dec. 21, 2007 | read full post »

Not Until His Birthday, Please
This week, at least 12 residents of Santa Clarita, California discovered something missing from the nativity scenes they had put up in their front yards--the baby Jesus. In place of the baby, according to Los Angeles' KNBC News, the thieves left a note that read, "Do not worry for baby Jesus is not

posted 10:30:24am Dec. 21, 2007 | read full post »

The Vatican's Nativity Switch
According to Catholic World News, the Vatican has changed its tradition of erecting a Nativity scene of Jesus, Mary, and Joseph in a manger in Bethlehem, instead putting up a scene of the holy family in their home in Nazareth. The Vatican has put up a creche since Pope John Paul II instituted the t

posted 10:00:08am Dec. 21, 2007 | read full post »

Mike Huckabee's Christmas Message
Gov. Mike Huckabee, the ordained Southern Baptist preacher who continues to rise in the Republican presidential primary polls, has a new ad out that aims directly for the pro-Christmas set. People shouldn't be bombarded during this time of year with political ads, Huckabee says while wearing a red

posted 10:35:00am Dec. 19, 2007 | read full post »

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Comments read comments(2)
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Iris Alantiel

posted November 29, 2007 at 7:28 am


A Christmas tree by any other name . . .



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Kat

posted November 29, 2007 at 5:46 pm


I think Christmas trees should be called Christmas trees. No other religion puts up this type of tree at Christmas time so I can’t see how Lowe’s was worried about offending other religions. It must have just been a printing mistake. At the same time I don’t think calling it a holiday tree is necessary offensive to Christians either.



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