- Flower Mandalas by David J. Bookbinder
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Advertisement

Lowes, the hardware mega-store, made an early December Dilemma appearance when its Holiday 2007 catalog advertised “Family Trees,” not “Christmas Trees.” The American Family Association, a conservative Christian organization, sent out an action alert to its members, prompting Lowes to email the chain en masse, and ask why the term “Christmas” is not used to describe the trees. “Lowe’s evidently did not want to offend any non-Christians, therefore they replaced “Christmas tree” with “Family tree.” Of course, if Christians are offended that is evidently ok,” the alert said.
Within days, Lowes responded, saying that the oversight was a “breakdown in its proofing process,” an editorial error that got missed in the catalog’s publication process. Lowes reassured the AFA that magazine and television advertisements, as well as print flyers, refer to the trees as Christmas trees.
A visit to Lowes’ website reveals that in some cases, they may be trying for a middle ground: this item description simply calls it a Saratoga Spruce Pre-Lit Tree, while a similar item listed here calls itself a Saratoga Spruce Pre-Lit Christmas Tree.
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Previous Posts
All is Calm, All is Bright
posted 10:23:43am Dec. 24, 2007 | read full post »
No Christ in Christmas? Impossible!
posted 10:58:44am Dec. 21, 2007 | read full post »
Not Until His Birthday, Please
posted 10:30:24am Dec. 21, 2007 | read full post »
The Vatican's Nativity Switch
posted 10:00:08am Dec. 21, 2007 | read full post »
Mike Huckabee's Christmas Message
posted 10:35:00am Dec. 19, 2007 | read full post » |
posted November 29, 2007 at 7:28 am
A Christmas tree by any other name . . .
posted November 29, 2007 at 5:46 pm
I think Christmas trees should be called Christmas trees. No other religion puts up this type of tree at Christmas time so I can’t see how Lowe’s was worried about offending other religions. It must have just been a printing mistake. At the same time I don’t think calling it a holiday tree is necessary offensive to Christians either.