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Mike Huckabee started a trend. Barack Obama's new Christmas ad actually mentions Christmas, unlike Hillary Clinton's "Happy Holidays" spot. But Huckabee's mentioning the birth of Christ in his ad has raised the bar for the kind of outright religiosity God-o-Meter has come to expect in holiday spots, especially from a candidate who has tried to publicly Christianize himself as fervently Obama has. Without religious references of imagery, Obama's Christmas ad lowers his GOM rating.
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The God-o-Meter (pronounced Gah-DOM-meter) scientifically measures factors such as rate of God-talk, effectiveness—saying God wants a capital gains tax cut doesn't guarantee a high rating—and other top-secret criteria (Actually, the adjustment criteria are here). Click a candidate's head to get his or her latest God-o-Meter reading and blog post. And check back often. With so much happening on the campaign trail, God-o-Meter is constantly recalibrating!
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