Gospel Soundcheck

3 things you need to know about Christian music industry and the economy

Friday October 3, 2008

While doing some research about how the current economy is affecting Christian music, I heard from John Styll, President and CEO of the Gospel Music Association, which is an industry organization dedicated to promoting all forms of Christian music and...
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Comments
Kyle
October 3, 2008 3:15 PM

5 things this author didn't know about Christian Music.

1. They have a separate royalty system through churchs that regular bands can never get. So if they have a hit that lingers in the church praise scene, they get paid on it for years and years.

2. People buying Christian music will never notice minute production differences between a 100,000 dollar record and a 15,000 dollar record. Most people in mainstream radio don't even notice.

3. No one illegally downloads Christian music.

4. They get free promotion from every non-profit christian organization which real bands would kill for but can never get.

5. Christian acts get paid more to play the same size venues and have a built-in audience solely because they recycle dogmatic rhetoric.


Christian "musicians" have an edge in every available aspect of the music industry.

T.P.
October 3, 2008 5:39 PM

WOW. I disagree with the comment above on SO many levels. The 5 points listed above are incredibly uninformed and incorrect:

1. I don't know a lot of people getting rich off their CCLI checks. And anyway, "regular" (in which you mean mainstream) bands can access this if their songs get used in a public church setting. Churches had to set up CCLI, otherwise their use of worship songs would have been illegal. Poor argument.

2. People MOST DEFINITELY can tell a difference between a 15K record and a 100K record. These differences are NOT minute. There is NO WAY you can afford a great producer on 10 songs with a 15K budget. Not gonna happen...and that's only one example to start with...

3. ARE YOU KIDDING??? Christians illegally download Christian music all the time!

4. Totally incorrect. Plenty of mainstream artists work with non-profits as well, many of which have a larger reach. And that doesn't even compare to the sponsorship opportunities mainstream artists have. Third Day's partnership with Chevy was rare groundbreaking. But I can think of a million mainstream artists with major brands partnering with them.
And seriously...you refer to mainstream artists as "REAL" bands??? as if Christian artist's weren't?

5. Again Kyle, I'm sorry but you are misinformed. Christian acts DO NOT get paid more to play the same size venues as mainstream. Not to mention- there is no "built-in audience."

Joanne Brokaw
October 3, 2008 5:48 PM

Kyle, seriously? You're so far off base:

1. The CCLI licensing system for music used in churches is great, but not every artist's music is sung in churches. And trust me, no one is getting rich from it.

2. Whether Christian audiences notice a difference or not, when a band records an album, goes out on tour, has the promo for both, etc it can be well into the $100,000. You don't have to believe it for it to be true. Besides, there is the whole "pay for play" system for tours, where artists pay to tour with other artists. That's a whole other story - could be $500 a show an artist has to PAY to play on a tour.

3. No one illegally downloads Christian music? You must be joking.

4. Christian artists and nonprofits team up in what is a mutually beneficial situation for both. Mainstream artists can be involved in those, but how many mainstream bands want to team up with a Christian organization? And mainstream has its own "we are the world, let's jump on the cause du jour" system.

5. Do you know what an artist gets paid to play a venue? Clearly not.

Although it's clear that you're not entirely serious about your comments. You could have just wrote "Christian music sucks" and made the point you clearly wanted to make. :)

Joanne
host of the GS blog

DODP (Drummer of The DIG Project)
October 3, 2008 8:59 PM

wow. . . by Kyle's estimations. . . I should not need a real job when we're off the road. . . Ok. . . prepare for the long-winded response from the Christian touring drummer

1) Where can we sign up? A majority of our shows are churches. . . and they barely cover gas and travel expenses. . . send me the "Special Royalties From Churches" application so we can start getting paid better

2) yeah. . . that's completely bogus. . . 90% of Christian recordings have a distinctly underproduced sound. . . because 90% of Christian artists have to use a neighborhood studio that charges $2500 per album, instead of $2500 per hour. . . The DIG Project has been blessed to be associated with an outstanding producer in Armand Petri. . . but we are most definitely the exception. . . as a studio tech myself in real life, I can tell you that the studios and mastering facilities and talent available to small bands is nowhere close to label quality studios. . . the differences in equipment and final product are like night and day

3) That's ridiculous. . . I found a copy of our EP online for torrent download. . . and had it pulled. . . we are a mid level national touring act that has limited airplay, and we're being illegally downloaded. . . just do a search for just about any middle/upper level Christian band and you will undoubtedly find innumerable download options

4)yeah. . . again. . . tell me where to sign up for that. . . one of our biggest struggles, whether playing a small church, big church, or huge festival, is to get any real promotion. We have to do the majority of promo, which can be unbelievably tough when we are based in NY and are playing in southern Florida. Venue based promotion is a hard thing to reliably get. We have no non-profits pushing us. We have a partnership with World Vision, but that really doesn't help on the promo side, which we don't care about. . . we're with them for the ways we can help the kids, not for how World Vision can help us. . . again, Kyle. . . swing and a miss

5) yeah. . . that's DEFINITELY not true. . . We traveled 1200 miles each way to play at Sonshine fest this past summer, a festival that has about 75,000 people in attendance for 3 days. . . what we were payed didn't cover the trip expenses. . . not that we really care. . .and built in audience? Kyle, bro, you have a lot of applications to send me. . . I want that one too. . . recycled dogmatic rhetoric? can you even coherently explain that? It would be so easy to write songs if we could recycle dogmatic rhetoric. . .I think we should try it

- In reality, Christian musicians have pretty much no edge at all in the music industry


So. . . what's with the the quotes around "musicians"? I would put many Christian musicians up against most of the mainstream and bet my life savings (which as a Christian musician, isn't much to speak of) that they'd either be just as good or better. . . I personally have been drumming since I was 4, sat first chair throughout high school, marched with the Reading Buccaneers DCI drum corps (one of 16 - out of 420 who auditioned), Played pit for 3 off-Broadway productions (Grease, Phantom Of The Opera, and Miss Saigon), drummed for 3 "secular" bands, and have played for 5 Christian bands, including 2 touring bands (as presently). I have endorsements with Risen Drums, Zildjian Cymbals, Vic Firth Sticks, and Evans Drumheads. I have drummed session on 18 albums for solo artists, and 7 albums for bands I was actually in. And I'm nowhere near as good as most Christian drummers.

I feel safely qualified in the request that even if you don't like Christian music, you must give them the respect to acknowledge that they are indeed musicians. . .

I'm going back to my practice room to recycle dogmatic rhetoric and do whatever a "musician" does. . . since I get payed so amazingly well to do it. . . the check must be in the mail


Well said T.P. and Joanne

DODP (Drummer of The DIG Project)
October 3, 2008 9:08 PM

oops. . . correction. . . I meant to say $25000 per album, not $2500

chad
October 4, 2008 8:10 AM

umm, christian music has went downhill ever since michael w smith, amy grant, jars of clay, and dctalk were in their prime.. everyone started making worship praise albums, and while it did sell well to church goers, it gave very little artistic integrity, so it kinda alienated a big audience.New christian acts today are just like a coverband of the mainstream version, nothing unique, nothing fresh, just relying on lyrics that have been repeated over and over since the beginning of time. At least the artists I mentioned before didn't sound like anyone else in the mainstream. The reason people pay 10 dollars verses 350 dollars, is because it's Madonna, an icon, the only one that could ever be compared to her is Amy Grant. If Christian music wants survive, it should develope their talent and not just sign people who can carry a tune and know the hymn book.

Joanne Brokaw
October 4, 2008 10:55 AM

Chad, I do have to agree that for a long time Christian music was just a safer version of popular mainstream stuff. But now, there are great Christian artists that have blurred the lines and really taken the quality up a ton. Switchfoot paved the way, and artists like Mat Kearney, Jon McLaughlin and Shawn McDonald come to mind right away. Flyleaf is another. Krystal Meyers is a huge pop artist in Japan, even though she's outspoken about her faith (and she's good). Shoot, Natasha Bedingfield started with Hillsong London! And you'd be surprised how much music you hear on TV is from Christian artists - even when it's got a definite faith message.

The tide is changing - and it's not just Christian music-version of mainstream. It's great music made by Christians.

Check out some of this info:
http://blog.beliefnet.com/gospelsoundcheck/2008/06/roots-remixed-but-why.html
http://blog.beliefnet.com/gospelsoundcheck/2008/08/krystal-meyers-make-some-noise.html
http://blog.beliefnet.com/gospelsoundcheck/2008/09/robbie-seay-band-on-one-tree-h.html
http://blog.beliefnet.com/gospelsoundcheck/2008/07/natasha-bedingfield-christian.html
http://blog.beliefnet.com/gospelsoundcheck/2008/09/5-things-you-probably-didnt-kn.html

You can actually enter to win Jon McLaughlin's latest album:
http://blog.beliefnet.com/gospelsoundcheck/2008/10/win-jon-mclaughlins-new-cd-ok.html

All the best!
Joanne
host of the GS blog

Mark Weber
October 6, 2008 6:02 PM

There is very little money in Christian/Gospel music. In secular music, sex and booze combine with music and money and there are lots of people getting rich at the expense of their morals and their souls, while in Christian/Gospel music, it seems like everyone is "poor" and "can't afford" anything. I overheard a Christian radio DJ say, "Christians are the cheapest people on the planet." I understand where she's coming from, unfortunately, because I run a website about Christian/Gospel music and consistently hear "I can't afford to advertise..." You would think that Christians would be the richest people on the planet, and the most generous, but time after time I hear nothing but, "We're struggling financially." So often "Christian media" go out of business because of lack of advertising/advertisers.
-Mark from http://www.christianmusicdaily.com

randall stephens
October 7, 2008 5:29 AM

the problem is that you have to call it christian music
exclusion it is music inclusion
god is everything or god is nothing
did you ever listen to frank zappa and the mothers of invention
ther music was spiritual about life - love - god
frank never got $345.00 per ticket then again never complained
he - they just made music
include yourself don't exclude yourself from life

Callie Notah
October 11, 2008 4:15 AM

My son is 11 years old and plays a mean guitar blues. It's really sad, if he knew I know he would probably go secular. He loves Stevie Ray, Eric, and others. He's at his age sees the condemnation of Christian Music. I really believe these are the last days.

We tell him as long as the Lord is for us who could be against us. His dad has played the bar seen and has made more money than I could In One Night.Hopefully things will change.
hang in there
Luv in Christ \cn

Family that Loves God
October 18, 2008 10:23 PM

I think there is a problem with the commercialized "Christian" Music. It seems to be at the same level vanity as the secular music world, just without the superficial ugliness. It is subtle, but when you take the glory of the Lord for yourself, there is a word for it. If you doubt that, then you think that you can trust the heart? the word says that you can't. You put a man and his livlihood on the shoulders of being producing music and you put him on a stage and use his photo for the cover of a CD and make his name great, and expect Him to not become an idol to some? To not rob God of some of the Glory? He tours the country, leaving his kids and wife alone for the "ministry", but in reality he is just selling cans of the Holy Spirit. Selling an experience with God. All this stuff about them not being rich, that is a distraction. some are, some aren't. Might Jesus have been talking about them Matt 7:20-24? I think there are many "Pastors" , "Prophets" and "Teachers" in there too. God gives us talents and gifts to use for the Glory of His Son, not so that we can become idols. Comments?

Your Name
January 29, 2009 12:49 PM

Randall, I agree with you wholeheartedly on that!! Who are we trying to reach? Our commission is to reconcile others to Christ. If we seperate ourselves from them, how can we do that? Jesus ate with them and was criticized and condemned for it. "Family that loves God" you sound like you have been hurt on a personal level. If so, I pray God will heal that hurt. I disagree with you that people are making them idols b/c they appreciate their music and are inspired. I would call is admiration. When a musician sings he/she gives greatly of themselves. It is art being expressed and takes a lot of work and determination. Of course, you have some that want the glory for themselves but do not confuse the two. When God calls you to go and do his will...you have to pick up and do it. I personally went to a gospel artist concert and was touched by the spirit of God. I had herd the same song plenty of times before but this one time of her ministering it in person changed my life! There is something about seeing with your own eyes in addition to hearing with your ears. These are senses the Lord gave to us to help us get the most out of life. Family is most important, can't be left out, and should be included in the ministry whenever possible.

Micristo.Org
February 9, 2009 7:51 PM
http://www.micristo.org

Thank you for your great comments! This is my first time in this website and after reading these discussions I can add that the one of the best way to be successful in the christian music industry is to do it to glorify God. If you are singing or organizing a concert, pray to God so he can give you the strenghts to organize the best concert ever! Hire the best musicians and the best sound system. You can not be motivated by how much money you make,or by how many people attend the concert but rather by your desire to glorify God. Only God knows your heart and he will bail you out in time of Need. I know this from experience. God is the creator music and he created each us of us to be the light of World, especially these moments of darkness and desperation.
Good Bless you and your music ministry.

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Award-winning freelance writer and columnist Joanne Brokaw covers entertainment for The Christian Examiner newspapers, The Minnesota Christian Chronicle, and The Ozarks Christian News. Her other writing credits include Breakaway and Brio Magazines, OnCourse Magazine, ChristianMusicPlanet.com, BuddyHollywood.com and AGreaterFreedom.com. Her humor column, A Big Slice of Life, appears monthly in the Christian Voice Magazine and she pens a regular humor column on The Writing Life for ByLine Magazine. Joanne lives in Western New York with her darling husband David, their Border collie Scout and their cat Murphy. Their almost adult daughter Cassie drops by often. Find out more about Joanne at JoanneBrokaw.com.

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