CNN and other outlets are reporting today that "The Oprah Winfrey Show" will be ending after 25 seasons.
The last show will be coming up soon: on September 9, 2011.
Okay, so it's not so soon! Mrs. Winfrey has followed the path of evening talk show host Jay Leno, the host of "The Tonight Show" from 1992-2009. To remove speculation about the potential of him moving to another network, or about what would happen with Conan O'Brien, the succession plan was announced well in advance of his May, 2009 departure from the show. Mrs. Winfrey's announcement comes almost two years before her show will actually end.
I have several questions and reactions to the news:
Wow! Sometimes it takes the end of something to appreciate how amazing it's been. According to the Oprah.com website, "The Oprah Winfrey Show" has been the highest-rated talk show for 23 consecutive seasons, being seen by 42 million viewers a week in the United States and 145 other countries. It has spun off "Oprah's Book Club," "O" Magazine, Oprah.com, "Oprah's Angel Network," Harpo Films and a host of other associations.
More Than a Show. "The Oprah Winfrey Show" is more than a show. It's an institution. It's a movement. It's a congregation. It's a marketing animal. It's the home base of a much larger media empire. While most talk shows ("Larry King Live," "The Today Show," "Good Morning America," "Late Night With David Letterman, etc.) attract media leaders who are releasing a book, movie, campaign or public relations message, Oprah's endorsement has turned unknown people into household names, including Eckhart Tolle and Marianne Williamson. She has helped turn unknown gadgets into everyday must-haves . She once urged her audience to read Leo Tolstoy's"Anna Karenina," and the ancient Russian classic shot to the top of the Best-Seller list.
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