Interesting to think about what this could mean for churches in university communities. The study indicated an impact in that specific (traditional) age group.

I used to go to a megachurch, now I go to a small Lutheran church. I can’t totally bash the megas, but I will say that I prefer simplicity over big productions.

Even with Westmont out of session for the summer, we had 15-25 20-somethings in worship today and we are far far from mega-anything!

I lead a 20′s ministry at my non-mega-church, and have done so for the past 2 years… which means I’ve got a handle on somethings and am FAR from an expert. That said, our 20′s group is thriving in numbers, growing in grace, and draws young adults from all over the area. Take my thoughts with a pinch or two of salt:
It doesn’t suprise me at all to see the idea of community woven through much of their major findings. 20′s need to be in a real community where much more than a few handshakes are shared on Sundays. They need people who know them and love them as they are, who hang out with them and do nothing, and who understand their very unique life situation.
That said, I think it’s a real mistake to pander to this group like they’re a demographic to be wooed like fish with a worm. As they are transitioning into real adulthood, they need to be lovingly lead to take actions and even sometimes risks in pursuing their dreasm. They need to be told that their ideas have values, and then be encouraged to do something about it!
As Christians, or seekers, they need to be encouraged to take real ownership of their relationship with God. Very little gives me greater delight than hearing someone transition from “my parents always taught me…” to “well I think…” or “doesn’t the Bible teach that…”
Which really leads to what I think is the key ingredient to attracting and retaining 20′s somethings: teach the Bible.
These young men and women have thousands of outlets for their entertainment and have plenty of places that they can find community. They come through church doors because they want to know more about Jesus or to grow in their faith. Don’t be shy about sharing God’s special revelation to all mankind.