By DAMIEN CAVE

GAINESVILLE, Fla. — If building an Islamic center near ground zero amounts to the epitome of Muslim insensitivity, as critics of the project have claimed, what should the world make of Terry Jones, the evangelical pastor here who plans to memorialize the Sept. 11 attacks with a bonfire of Korans?

Mr. Jones, 58, a former hotel manager with a red face and a white handlebar mustache, argues that as an American Christian he has a right to burn Islam’s sacred book because “it’s full of lies.” And in another era, he might have been easily ignored, as he was last year when he posted a sign at his church declaring “Islam is of the devil.”

But now the global spotlight has shifted. With the debate in New York putting religious tensions front and center, Mr. Jones has suddenly attracted thousands of fans and critics on Facebook, while around the world he is being presented as a symbol of American anti-Islamic sentiment.