Last week the LA Times featured an article that caught my eye. It wasn’t a feature story by any means, but it jumped right off the page at me (or computer screen in my case). The article was titled, “If Food Addiction Exists, Blame The Brain – Not The Cookies” by Marissa Cevallos. It was a quick synopsis of a recent Yale University study that demonstrated a connection between chocolate milkshakes and the area of our brain that is associated with addiction! That’s right…science is linking high fat, high sugar foods to addiction. It seems that when test subjects were shown advertisements for a chocolate milkshake, then given said milkshake, they responded with a stimulated area of the brain for cravings and also showed a less active areas of the brain that curb urges. It’s not that hard to believe, right?
It’s such a common joke in our society – a woman who can’t resist chocolate, a refreshing bowl of ice cream, or the bag of chips that didn’t stand a chance. What do these foods bring to the table? Easy, they bring varying combinations of sugar, fat and salt. It’s not a new concept. In 2009, the former head of the Food and Drug Administration, David A. Kessler, MD wrote a very well researched book entitled, “The End of Overeating: Taking Control of the Insatiable American Appetite” which shined a bright light on the processed food industry and how these foods contain the perfect, and key word here….’unnatural’, chemical balance of sugar, fat and salt. When these foods are taken in this perfectly unnatural ratio, the results are nothing shy of food addiction.
So, at the risk of taking all responsibility off your plate (pun absolutely intended!!), if you’re frequently eating foods that your grandmother wouldn’t recognize, you’re likely eating these ‘perfectly, unnatural’ foods that light up the craving centers of the brain, thus, making you a slave to your cravings.
It wouldn’t be fun without a little challenge, so here’s your latest experiment….for one week, eat only from the earth: fruits, vegetables, whole grains (like brown rice and oats), beans, olive oil. You can even throw in a little lean protein like chicken or fish. Give it a go! See if you don’t feel cleaner, more energetic and experience far fewer cravings and mood swings. Go ahead, I dare you! And when you’ve completed the week, I’d love to hear your thoughts. Email them to info@centerforlivingwellness.com and I will post your anonymous experience to share with our Community.







posted April 13, 2011 at 6:47 pm
Funny that we don’t allow cigarette ads to run on kids television programs (or television at all), but it’s perfectly ok to advertise addictive junk food that’s basically guaranteed to make a huge percentage of them obese and diabetic.
posted April 19, 2011 at 10:58 am
I am going to take that dare….I am so addicted to these foods that when I do not have them I have withdrawal-how pathetic is that?! and I agree with Kenneth, maybe they shouldn’t be on tv it makes it that much worse if you are trying to stay away from it!! (that is the selfish side of me) I know some people do not have a problem staying away from from these foods but unfortunately I do! it is something I have struggled with my whole life! but I will let you know in two weeks how that dare goes! wish me luck.
posted May 5, 2011 at 9:02 pm
I’ve been thinking of you…and wishing you luck as requested. How are you doing with your withdrawals? Let us know how you are doing either way. Failure is never the word to use when you had the courage to try something new. If you did succeed in making any positive change, please let us know because you might just inspire the next reader!
posted April 24, 2011 at 12:56 am
I am going to give this a try starting on monday, and will post the results on saturday afternoon
posted April 27, 2011 at 8:50 am
Anybody watched Addicted to Food on OWN?
posted May 13, 2011 at 9:55 am
Dr. Saxena, I am going to give this a try – starting right now! I have been slowly but surely changing our family’s way of eating, it is difficult with a family of all teenagers! I look forward to sharing with you how it went! (by the way, my sister is Cheryl Montgomery- she is such an inspiration to me!)
posted May 16, 2011 at 7:07 pm
Me too.