At By Common Consent, an interview with Michael Otterson, the head of media relations for the LDS Church. Not an easy job. Here are a few quotes from the online interview.
- LDS Public Affairs is "engaged in proactively building relationships and understanding with those who share our point of view, and with those who don't."
- Regarding the excellent Newsroom site at LDS.org: The "primary audience is the news media and opinion leaders, which also includes bloggers and others using new media. It's also an excellent resource for Church members to find official information explaining the Church's involvement in the public arena."
- And here's what I thought was the most interesting statement from the interview: "All content on the Newsroom site is reviewed by Correlation, and we're happy with that because it reduces the risk of mistakes."
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I would've been curious to ask the director how effective he feels LDS Public Affairs has been at accomplishing its objectives during the past year?
I mean, he's got a job, and the data is available to objectively assess the kind of job he's doing. Or is the 5-point drop in positive public perception somebody else's fault?
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