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Thanks so much to LoveBean2 for pointing me to this fascinating viral marketing intiative for I Am Legend.
They’ve sponsored a contest to document the “God Still Loves Us” message. The intended message is “go see ‘I am Legend,’” but it still takes on a power of its own, both in the website forums and in the video submissions.
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posted December 17, 2007 at 9:14 am
I got to see the movie “I Am Legend” this weekend and I saw the connection of the two in one early scene. Hint: Look carefully at scene of abandoned military vehicles on a New York City street in an early scene. The text is painted on the back of one of the vehicles.
Also, the film has an interesting religious theme woven into it, a somewhat understtated but positive one. That surprised me because I was thinking that the depiction of the G~d Sill Loves Us text was going to be a mere cliche of futile hope. I won’t give away how the film goes but the hope is not depicted as futile.
posted December 18, 2007 at 10:02 pm
Thanks for posting, Jon. I agree with you about the movie’s unabashed and open-hearted religious theme, surprising and very satisfying.
posted December 19, 2007 at 11:42 pm
no harm in marketing a movie according to what people really care about eh? apparently people are thinking about God, i can’t complain about encouraging them to continue thinking — I Am Legend reviews here