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Jessica Alba 'Enhanced' for Campari

Tuesday December 9, 2008

ALBA-large.jpgWhat kind of lunatic would try to improve on Jessica Alba? Apparently the folks at Campari felt that the beautifully curvy star was just a little too curvy and they retouched her photo to make her look slimmer.

It is just this kind of nonsense that sends a message of impossible standards to young girls and women. Anyone who thinks the retouched picture is more attractive than the original has a distorted idea of beauty and of reality -- two concepts that did not used to be considered mutually exclusive.

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Comments
hootie1fan
December 9, 2008 3:47 PM

I hate to tell you this but they've been airbrushing/PhotoShopping since days 1. Sure they didn't have computers 100 years ago, but they still did touch ups and even the most beautiful, thin, sexy woman to grace the cover of anything today gets top of the line treatment.

Mark my words, someday the subject of the photo won't even have to show up. They ad guys will just create from en existing head shop any pose in any setting they want.

JB
December 9, 2008 11:32 PM

they do already hootie1fan lol
If you think any different then you're sadly behind the tech

Nell Minow
December 10, 2008 10:15 AM

Yes, jestrfyl, the pose is not exactly the same, but it is fair to assume that the edited picture was from the same photo shoot and that she didn't suddenly lose five pounds around her hips. And yes, hootie and JB, technology has been around for a long time and has now just about made the use of real humans obsolete. Remember the movie "Simone?"

I just think it is important that girls understand that these are imaginary creatures and they should not expect or want to look like that.

Jennifer
July 11, 2009 11:29 PM

Thanks for sharing those pictures, Nell. I intend to point out the photoshopping to my two daughters. It's one thing to tell your kids that models don't really look like that - it's far more effective to show them actual examples of what's been changed.

Nell Minow
July 12, 2009 9:09 AM
http://blog.beliefnet.com/moviemom/

Thanks, Jennifer! That's just what I hoped for when I wrote this post. I hope you also show your daughters this short film from Dove: http://www.youtube.com/watch?v=iYhCn0jf46U All best to you and your family.

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