From the Parents Television Council:
The Parents Television Council condemned Burger King, Carl’s Jr., and Hardee’s for a rash of new advertisements that are taking sexual innuendo to the next level. PTC slammed the companies for their gross irresponsibility and for insulting their own customers by using sex to sell fast food.
Hardee’s has enlisted the help of their patrons to name their new “biscuit holes” and is using the inappropriate names — such as “A-holes” and “bis-ticles” referring to a part of the male anatomy — to market them. Hardee’s and Carl’s Jr., after using half-naked women to market their hamburgers on TV, are now calling all “hot chicks eating burgers” to submit sexy videos for the opportunity to win cash, a trip to Vegas and a role in a new marketing campaign.
Last but not least, Burger King shredded the envelope with a print ad that is running in Singapore and is available on the Internet for a “Super Seven Incher” sandwich that’ll “blow your mind.” The image shows a woman with hot red lipstick opening her mouth wide for the “Seven Incher.” According to the PTC, corporate responsibility shouldn’t have varying standards based on geography.
posted July 11, 2009 at 6:02 pm
Well, that has to be good for another 50 million burgers sold. There is no such thing as bad free PR, especially from groups like the PTC.
posted July 11, 2009 at 7:04 pm
Predictable as always, Mr. Cosimano! Companies often back down from controversial or offensive ads, suggesting that the data support the opposite conclusion.