Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 5 - 8 of 44

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by [...]

Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising [...]

Disney to Restrict Advertising of Junk Food

posted by Nell Minow

The New York Times reports that: The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, plans to announce on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites [...]

Kids’ Toys and Costumes for the PG-13 “The Avengers”

posted by Nell Minow

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. [...]

Previous Posts

Opening This Week: Three Big Movies for a Three-Day Weekend
Three big movies are opening up this week to make sure there's something for everyone this holiday weekend. "Hangover III" is the final chapter in the saga of the Wolf Pack, with Ed Helms, Bradley Cooper, and Zach Galifianakis making many more bad decisions.  Heather Graham and Ken Jeong return.

posted 8:00:06am May. 20, 2013 | read full post »

See "Star Trek: Into Darkness" Stars in This Underrated British Gem
Long before they starred in this week's "Star Trek: Into Darkness," Benedict Cumberbatch and Alice Eve appeared in the sweet indie romantic comedy "Starter for 10," also featuring James McAvoy ("X-Men First Class") and Rebecca Hall ("Iron Man 3"). [youtube]http://www.youtube.com/watch?v=p5JwoOHPm

posted 3:59:12pm May. 19, 2013 | read full post »

New DVD Giveaway: Word Girl vs. The Energy Monster
One of my favorite television series for kids is the wonderful PBS show "Word Girl," and this new release is one of the best: Wordgirl vs the Energy Monster. WORDGIRL and her sidekick CAPTAIN HUGGY FACE fight the good fight against dastardly villains and bad vocabulary in this thrilling collection!

posted 8:00:22am May. 19, 2013 | read full post »

Disney Lets Merida Be Merida After All
Did the folks at Disney even watch "Brave?"  One of the great strengths of Pixar's first movie starring a female character (and its first originally written by a woman, Brenda Chapman, though she was replaced by a male director) was that its feisty heroine, Merida, looked like a real girl and not a

posted 8:00:52am May. 18, 2013 | read full post »

Want to Know What James Franco Thinks of "The Great Gatsby?"
I'm interested in James Franco's take on "The Great Gatsby" because of what this polymath who attended two grad schools at once has to say about the challenges of adapting great writing to the screen and the differing goals and audience expectations of a book now viewed as a classic and a movie. Th

posted 8:00:42am May. 17, 2013 | read full post »


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