FLAGSTAFF, Ariz. – A woman who took part in an Arizona sweat lodge ceremony tells The Associated Press that the spiritual guru who led the event pushed participants too far in what was supposed to be a life-expanding experience that culminated with people vomiting and passing out on the floor.
Texas resident Beverley Bunn is the first participant in the tragic incident to speak out publicly about the events that led up to the deaths. The 43-year-old tells the AP that by the time the sweat lodge ceremony began, the participants had undergone days of physically and mentally strenuous events that included fasting. In one game, guru James Arthur Ray even played God.
Within an hour of entering the sweat lodge, people began vomiting, gasping for air and collapsing. Yet Bunn says Ray continually urged everyone to stay inside. The ceremony was broken up into 15-minute “rounds,” with the entrance flap to the lodge opened briefly and more heated rocks brought inside between sessions.
“I can’t get her to move. I can’t get her to wake up,” Bunn recalls hearing from two sides of the 415-square-foot sweat lodge. Ray’s response: “Leave her alone, she’ll be dealt with in the next round.”
By that time, Bunn had already crawled to a spot near the opening of the sweat lodge, praying for the door to stay open as long as possible between rounds so that she could breathe in fresh air.
At one point, someone lifted up the back of the tent, shining light in the otherwise pitch-black enclosure. Ray demanded to know who was letting the light in and was committing a “sacrilegious act,” Bunn said.
Investigators are considering bringing charges in a case that has cast a harsh spotlight on Ray, a millionaire self-help guru who led dozens of people into the sweat lodge during a five-day retreat that cost more than $9,000. He has hired his own investigative team to try to determine what went wrong.
Ray led the group in chants and prayers during the ceremony, Bunn said. People were not physically forced to stay inside but chided by Ray if they wanted to leave as he told them they were stronger than their bodies and weakness could be overcome.
Bunn lasted the entire two hours, but nearly two dozen others suffered serious injuries that sent them to the hospital.
Kirby Brown, 38, of Westtown, N.Y., and James Shore, 40, of Milwaukee, died upon arrival at a hospital. Liz Neuman, 49, of Prior Lake, Minn., lingered in a coma for more than a week before dying.
Sheriff’s investigators in Arizona’s Yavapai County are treating the deaths as homicides but have yet to determine the cause.
Investigators are looking into the construction of the sweat lodge, the fact that people had fallen ill at previous sweat ceremonies led by Ray and questionable medical care on site as they try to determine whether criminal negligence contributed to the deaths and illnesses.
Authorities have said a nurse hired by Ray was directing rescue efforts including CPR when emergency crews arrived. Ray is the primary focus of the probe but others also are being investigated, Sheriff Steve Waugh has said.
“I too want to know what happened that caused this horrible tragedy,” Ray wrote on his Web site Tuesday.
He vowed to continue with his work.
“I have taken heat for that decision, but if I choose to lock myself in my home, I am sure I would be criticized for hiding and not practicing what I preach,” he wrote.
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



posted October 21, 2009 at 6:37 pm
If I had an interest in this type of spiritual experience, I’d certainly NOT go to Ray. After this publicity and tragedy, someone would be slightly nuts to attend one done by him. And why didn’t the ones who felt ill just move their butts out of there?? Maybe because they paid $9,000-$10,000…but no amount is worth dying for.
posted October 21, 2009 at 6:45 pm
I agree, pagansister, this whole story has just been mindboggling. If anything good can come out of it though, maybe it will make Americans more skeptical about buying into (literally) all these fake, New Age-y, plasitc shamans.
posted October 21, 2009 at 7:30 pm
I’m not sure people ever learn by others mistakes about following charismatic people. Jim Jones certainly fooled many, and not many years later in San Diego, I think, a group committed suicide because they thought a flying saucer was going to pick their spirits up, along with their leader. These people probably thought it would be sacrilegious to quit the Sauna tent. Ray used that word about just lifting the bottom of the tent, in this article.
posted October 22, 2009 at 12:10 am
Sad! Shows how some people would do anything/believe anyone for some fundamental change in their own lives.
posted October 22, 2009 at 3:41 am
I have attend monthly sweats for a year. The responsibility of caring for each participants needs is by the facilitator. James Arthur Ray’s ego left him incapable of making correct decisions of other peoples needs. Spirituality is a personal experience from within that begins through love and loving of self to make the best choices for one’s own self. I say prayers for those who lost their loved one’s and also for James Arthur Ray, may he learn from this experience. I say prayers to the land of Angel Valley, I have visited that beautiful place and hope that it will hold only the energy vibration from all the beauty and good that is there.
posted October 25, 2009 at 3:19 am
He starved his followers for 3 days. For $10,000, he should have been feeding them caviar and the finest gormet foods. This witness account proves that Ray has zero integrity.
posted October 26, 2009 at 4:34 pm
If I am mistaken ,please enlighten me.I thought the only Native American cultures that incorporated “sweat lodges” were the Algonquin,Mohawk,Iroquois along the Northeastern seaboard or Matka,Nootka & Spokane along the Pacific Northwest.Never heard of any similar custom or practice among the indigenous Native peoples of the arid region ,Arizona,where this tragedy unfolded.