Hungry for Ramadan

Ramadan 2007/1428: Brought to You by Burger King

Monday October 1, 2007

Categories: Ramadan
One of the best things about Ramadan in America is that it is still under-the-radar. After all, it doesn't take long for entrepreneurs to realize the commercial potential around religious...
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Comments
Fulaan
October 1, 2007 4:29 PM

I think thats pretty cool that Burger King and At&t want to cater to me. It says to me that they recognize and accept me as a human being who likes to eat whoppers and talk on the phone, and not a frothing religious extremist as seen on CNN or Fox.

But I'm with you on the anti-shopping frenzies and gluttonous iftars. How do you GAIN weight during Ramadan? And the other side of the coin, people fasting to lose weight, is beside the point.

Rizwaan
October 2, 2007 11:25 AM

At first, I was a bit apprehensive about this- I don't want advertisements to make me feel more human or more like everybody else. I don't feel more respected as a human, just more respected as a consumer.

Then I read this from a link ($170 billion) within your (Shahed's) post:
"Marketing to Muslims is, of course, mostly intended to increase the companies' sales. But advertising has also long been a mirror of changes in society.

Salzman pointed to ads in the 1960s that featured Jewish products like Levy's rye bread, which, she said, helped bring that group more into the mainstream. She also noted that ads from companies like McDonald's in the 1990s portrayed busy mothers who admitted that they did not cook every night like their mothers did."

farida mohammed
October 3, 2007 8:13 AM

A whopper hmmm..... is that meat halal?I see some of my muslim brothers and sisters eating meat at places that does not have any Halal signs.Can someone enlighten me on this.

Shahed Amanullah
October 3, 2007 9:52 AM

The Burger King ad was run in a Muslim country, and it is safe to assume that Whoppers there are halal.

Fulaan
October 3, 2007 12:00 PM

There is the understaning that: "The food of the People of the Book is halal to you and yours is halal to them."-5:5

Opinions of the Scholars:
troid.org/media/pdf/ahlul-kitaab.pdf

That or they just don't care.

noora
October 4, 2007 1:21 PM

i think they are talking about ads in Muslim countries not in the U.S or Canada and yes, I believe the meat is halal there. i saw similar ads in Egypt during ramadan this year at McDonalds and KFC too. and i saw a lot of people getting takeout for iftar or sohour at fast food places

henry
October 10, 2007 6:01 PM

All (esp religious) people should stop eating animals. It is nothing more than a money maker profited by murder of intelligent beings, disgustingly cruel and horrifying (halal and not) destroying the environment, the cause of food shortage, completely unneccessary degenerative waste of life from all aspects. Vegetarians generally live more disease free, healthier and longer. I myself have not even had a cold in 7 years. (OK, I also gave up take aways) Wake up

Salamah
October 12, 2007 2:19 PM

In America I can understand why some people may break their fast with fast food. Many times it is the only thing around to eat if you are working all the time. I personally bring fruit and water from home but some Muslims are just use to eating fast food.

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About Hungry for Ramadan

The last update to the Hungry for Ramadan blog was in October 2007. We welcome your comments about Ramadan and Islam in general in our Muslim forums.

Shahed Amanullah, a frequent Beliefnet contributor, is one of the country’s foremost Muslim journalists. He has harnessed the power of the Internet to spread a positive view of Islam. Amanullah is the editor of altmuslim.com, a Muslim news website, and founder of Halalfire Media, a network of Muslim-themed websites with more than five million annual visitors. Through his work Amanullah has tapped into a strong force of online activism. He lives in Texas with his wife and two sons, and looks forward to the spiritual rewards of Ramadan every year.

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