They're pretty much using the excuse that they didn't intend for the US to see it.
The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.[...]
Absolut said the ad was designed for a Mexican audience and intended to recall "a time which the population of Mexico might feel was more ideal."
"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."
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What does one expect of a company started by Swedes and bought by the French?
Intelligence?
I don't drink, but if I did, I'd be looking for another vodka. What a lame excuse that was. Maybe the proprietors have been sampling their own wares during ad meetings?
Or maybe they're out to make a buck and don't care what a few consumers have to say about it. Sadly, much of the American consumer public has an attention span slightly worse than that Ellen Degeneres fish in "Finding Nemo."
The number of customers Absolut stands to lose in America from this ad is less important to them than the number they stand to gain in a market not already saturated with their brand image. Their answer may be unsatisfactory to people who probably didn't buy Absolut in the first place, but it's good business.
There'll be a new nothing next week over which the "uppity" segment of the American public can get its knickers knotted, and people will remember that Absolut tastes good.
Game; set; match.
We should be talking about the proliferation and moral decadence of American beer commercials. What a wasteland.
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