Pretty effectively:
This ad worked well for Clinton as Allapundit notes and its use is well timed. It fits in well with two of McCain's ad themes at the moment: Obama's readiness to lead and reaching out to the Hillary supporters. Do they believe what she said in the primary or what she'll say tonight?

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Michelle, it's a running joke among Hillary supporters that we can get Republicans all stirred up thinking McCain to pick us off. The ad is taken as a laughably ill-considered effort to get crossover votes for Bush III. It's being a Republican that doesn't require thinking.
haha!
don't tell me that mccain ran out of recycled rove ideas! now he's recycling democrat's? whatever, he's not wasting my money.
man, this guy is hard-up (... he supports medicare-funded viagra for a reason). when will mccain tell us what he's good for?
and limbaugh thought he had some sort of influence, too. your hasbeen blowhards are impotent.
if mccain gets his 3am call, he'll be rattling off some excuse about being a p.o.w. for 5 years.
I thought this ad is pretty darned effective. At showing McCain hasn't a brain.
"I thought this ad is pretty darned effective"
It was pretty darned effective, after Hillary started running it, Obama started losing primaries.
ah, the politics of fear returns to the republican platform!
"after Hillary started running it, Obama started losing primaries."
a very simple-minded assumption might produce that conclusion, but i'd like to hear why you think that's true.
prior to clinton's 3am call ad, obama had won ~26 primaries and lost ~7. after the ad aired, he lost ~9 but still won ~7 (my dates may be a little off but close, and caucuses are tossed in there as well). so it's obvious that obama was losing primaries even prior to the ad. what other variables played a role? campaigning, boots on the ground, other ads, geography, demographics... you could look at those pre-ad and post-ad ratios of wins:losses as some sort of proof, but pick any point in time and you could see similar ratios. for example, up until after feb 5 (super tuesday), obama had 13 losses and 16 wins (ignoring michigan).
i don't think his losses afterward can be attributed to the ad.
but in case mccain didn't make his point, "noun, verb, p.o.w."
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