Steven Waldman

Burger King Blows It

Tuesday July 7, 2009

burger king ad.jpgAs a parent of two teenage boys, we're in a constant struggle to figure out what movies or TV shows are appropriate. (The latest debate: Bruno). It's a struggle, and the source of much friction, but we figure it's our parental responsibility to try to regulate sexual content.

Then I saw this Burger King campaign and thought.... what's the point? Why do we bother? We can block HBO but Burger King is right there in our face with an image of an attractive, shocked looking woman, with bright red lipstick, opening up her mouth to take in the "super seven incher."

UPDATE 7/8, 9:56: Burger King says the ad is running only in Singapore.

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Comments
Luce Imaginary
July 7, 2009 3:11 PM

Be afraid of TEH SEXXX, everyone!!!11! It's coming to get us!!!!

The other steve
July 7, 2009 3:25 PM

"what's the point? Why do we bother? "

Of course I've only got 1 teen age boy and a young lady out of the house ...

And I have no clue why you bother. I never did, instead I focused on modeling and talking about correct behavior ... which lovely adds like this give one a great opportunity to do ...

You can't change the culture ... and why would you want to? the good and bad of it are inextricably linked ... focus on raising good and kind people ... who can process ALL the conflicting messages the culture send them and make good decisions ... it's not a simple task and the earlier you start the better off you all will be.

ScottM
July 7, 2009 9:40 PM

Steven, this ad is from Singapore. It wouldn't be a problem and no one would see it if people such as yourself DID NOT KEEP POSTING IT. You do because secretly you like this ad, don't you? Otherwise why would you get upset about ads from Singapore that your little God-fearin' kids would never, ever other wise see. Go back to your Bible. The show's over, Steven.

Dangerous Christian
July 13, 2009 2:17 PM

As Americans we're still "offended" by anything sexual-especially those of us who embrace the Judaeo-Christian religious traditions.

However I notice that we didn't blink when Burger King used the Transformers movie for their advertising campaign here in the US (and that movie dealt with destruction and violence). It's very "American" for us to not protest when we attach violence and martial behavior to our advertising. But when it comes to sex (even non-violent sex), we have a collective heart attack.

My advice to Steve, get over it! This is a Singapore advertisement which is really none of your business; and is from a culture far different than our own. Let your boys grow up and be men, the ad won't kill them.

Peace!

Gerard Nadal
July 13, 2009 2:37 PM

From the company that built an empire on its "Whopper" comes a seven-incher? Need I go further? Perhaps a better corporate handle would be Burger Boy. Seriously, even someone who never heard of Freud can see where this one is going. The sandwich can't be all that good if they need to resort to this type of ad.

It's true that the ad was run overseas, but Burger Boy is an American corporation that should be held to the highest standard of decency. They need a little adult supervision.

BTW, notice how an ad run in Asia features a caucasian woman? That's to make it more acceptable to asians who would otherwise be offended at an American corporation depicting one of THEIR daughters on the receiving end of a seven-inch gustatory salutation. They too share a universal human nature, which deplores the pollution of human intimacy manifest as rampant carnal gratification whenever and wherever possible. Even at an otherwise neutral locale such as Burger Boy.

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