The Jonas Brothers franchise – which already includes music, a 3D movie, t-shirts and assorted other must-have tween products – will now include a new clothing line for girls, thanks to Disney Consumer Products.
Set for this year’s back to school season, the fashions will be called Jonas and based loosely on the characters and fashion in the trio’s new Disney Channel TV show, “Jonas.”
The irony, of course, is that the Jonas Brothers have nothing to do with the new fashion line, since it’s all based on the ficticious brothers in show. Not that that would matter. The boys are pretty much just a marketable commodity these days; it’s a wonder anyone in the industry ever remembers they’re actually living, breathing young men and not just money making machines.
The clothes will be available at retailers like Sears, Walmart, KMart and JC Penney, and, according to Pamela Lifford, executive vice president, Global Fashion & Home, Disney Consumer Products, “As an added element, within each of the retailers we are offering up differentiation, so that each store has exclusive product on their floors.”
Translation: they’ll make more money by creating a frenzy with tweens who just have to have every single Jonas product available.
Is there anything else Disney can slap a Jonas Brothers picture on? How about a Ford Fusion Jonas Brothers edition? If “American Idol” can do it, why not Disney?
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I don't get that station but I checked out the full episode on the South Park website. (You can check out a clip above, but just be warned: there's some strong language and cursing by none other than Mickey Mouse.)
I managed to get through the raunchy language and sex jokes in this episode, and let me tell you, the parody was right on the money: Using purity to sell sex to girls, and parents buying into it faster than the dollars can be printed. I think they also nailed the commercialization of the Jonas Brothers. I'd imagine that those guys sometimes feel like nothing more than a musical ATM for the Disney corporation. They open their mouths, and money falls out.
I would never recommend that you watch a show filled with foul language and elementary school aged kids talking about sex, but it really is an interesting parody of the Jonas Brothers, with some commentary on Christian consumerism.
If you saw the show, what do you think? Did South Park get it right?
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posted March 12, 2009 at 6:24 pm
Well put,Joanne…I love the Jonas Brothers, as a band and as people (as far as I “know” them), but the merchandising is getting ridiculous…as a fan I just ignore it, really. As a mom, I just don’t buy this stuff and never did for any other franchise.
Can’t say I disagree with last night’s South Park’s portrayal of the Jonas boys as unwitting victims of the Disney machine. Anyone else wonder if, when and how they’ll break from it, and what then? I don’t think anyone would blame them…
posted March 12, 2009 at 6:50 pm
Liz, I didn’t see the South Park episode but someone else told me about it. I’ll have to hunt it down.
The Jonas Brothers are probably handcuffed to a contract that will have them hostage to their management and label for a certain # of albums. I’m sure that they have no intention of letting the JoBros go unless they absolutely have to.
Joanne
host of the GS blog
posted March 13, 2009 at 1:40 pm
Do you know when its comes out. I love the Jonas brothers. I don’t have any clothes just yet but I will buy them if the are priced good.
posted March 13, 2009 at 5:49 pm
Rachel, will you buy them because they are Jonas products, or because you like the fashion?
Joanne
host of the GS blog
posted March 16, 2009 at 2:32 pm
How is this any different from Hannah Montana or High School Musical. This is part of the reason, that I don’t have TV in my home, and that is why my daughter reads, and doesn’t own, ask for or want any of their merchandise.
Parents, take control of the remote, turn off the TV, and stop taking every vacation down in Disneyland. There is so much more the world has to offer your children. Open their eyes.
posted May 15, 2009 at 10:13 pm
Are the clothes gonna be out by July 2009 cuz I’m an Australian and I’m goin 2 America in July so will they be out??? Thanx the jobros rule!
posted May 29, 2009 at 12:42 am
I can’t wait till it comes out.. I will be getting it
. Everyone should look up to them.. Thats all i have to say.. ps HM and HSM is diff then JONAS
People are crazy, not to let there kids know about JB, cause
they are amazing.. Im praying to GOD i meet them in person in this life time
Love,
Alyssa
posted June 16, 2010 at 10:01 pm
I wonder if the clothing is expensive.
posted June 17, 2010 at 12:30 pm
This clothing line looks boring. I know the Jonas are all proper but their clothing looks like blah!! Get some Celebrity Fashion with g-strings hahaha